Writing to Grow Your Business: 5 Easy Tips to Get It Done

Writing to Grow Your Business

Got a blog and social media accounts? If you have, you’re cleverly using content marketing to promote your business.

Content marketing helps your business by stretching your marketing dollars. However, it has an unfortunate drawback: someone has to create all that content… and that means writing.

Perhaps you’ve discounted content marketing because you hate writing.

If so, these five easy tips will help you to get it done.

1. Batch-create: “a thousand forests …”

Emerson said: “The creation of a thousand forests is in one acorn,” so when you think “content”, think BATCHES. Every piece of content you create can grow, and grow again. For example, I could use each of these five tips to grow additional articles.

Batch-creation is fun. You can:

  • Write two or three or more articles if you’re writing anyway. (I wrote this article while I was writing this one.)
  • Write a collection of tweets while you’re writing an article. (Use a spreadsheet to keep track of when you posted your tweets, and an URL shortener.)
  • Compile a collection of articles into an ebook, or a Pinterest pinboard, while you’re writing an article.
  • Add article ideas to your content calendar. I added a couple of ideas to my content calendar, while I was writing this article.

2. Trash into treasure: use what you already have

You’ve got a treasure trove of content you’re ignoring:

  • Responses to customer questions. Check your email – within five minutes, you’ll have a mass of content you can repurpose into blog and social media posts.
  • Business photos. Every phone’s a camera now. Click away! Chances are you’ve got hundreds, if not thousand of images you can use. Image poor? If you snap two images a day, at the end of the week you’ll have ten images you can post wherever you choose. (Don’t forget the caturday hashtag on Google+, if you’ve got a cat.)
  • Marketing collateral. White papers, polls, questionnaires, and more. Shake the dust off these materials, and use them as seeds for fresh content.

Browse your computer and your company’s library. Turn that trash into treasure.

3. Take the drama out of writing: it’s just talking

Can’t write? If you can talk, you can write. Instead of sitting down to “write”, pretend you’re writing an email message to a buddy. Chat away. When you’re done, delete the “dear Fred”, or whatever salutation you used, and you’ve got content.

Alternatively, use a voice recognition app.

4. Prepare, then write. Like cooking, writing’s all in the prep

Imagine you’re cooking a meal. What do you do? You get a recipe, shop for the ingredients, prepare the ingredients (peel the potatoes etc), and then you start cooking. If you’re cooking a stir fry, getting the ingredients ready takes longer than cooking.

Consider your content calendar as being like your shopping list. Then prepare the ingredients: I prepare the coming week’s content on Sunday afternoons by writing drafts. I use Trello to organize the research and graphics for blog posts.

By the time I’m ready to write (cook), it’s easy, because all the prep is done. If you combine batch-creation with prep, you’ll double the amount of content you create.

5. Take time to think: court your Muse

When did you last sit down to think? On my freelance writing blog, I talked about the value of musing in writing more and more easily:

At least once each day, allow yourself to sit in a quiet place, and think. This is not worry time. Choose something pleasant to think about. You can think about a current project, or about your goals — or about anything else.

The word “muse” comes from the nine Muses, Greek goddesses of inspiration.

9 Muses of inspiration

The nine Muses

When you muse, you reflect on something: musing has a lot in common with daydreaming. Bring your subject to mind, and allow your Muse to inspire you.

So there you have it. Five tips to help you to get your business writing DONE.

Get help with your writing

Got questions about your writing? Get help.

 

, and on Twitter: @angee

25 Top Tips For Business Writers

Writing Tips: 25 Rules For Keeping It Short And Snappy

Your writing shouldn’t be “writing”. Say what you mean. Aim for clarity.

My favorites from the 25 rules:

Cut the weaker elements: adverbs, passive constructions, strings of prepositional phrases, puffy Latinate words.

The more powerful the message, the shorter the sentence: “Jesus wept.”

 

 

 

5 Ways a Ghostwriter Can Help You and Your Business

Ghostwriter
The secret life of a ghostwriter…

Celebrities and business personalities use ghostwriters, and you can too. A ghostwriter can help you in many different ways.

I seem to fall into things by accident – my copywriting career, and my ghostwriting career too. In the 1990s I wrote business books for the publisher Prentice Hall, and my editor asked me to take on some ghostwriting projects. I’ve been happily ghosting ever since; most recently, ghostwriting fiction.

Let’s look at five ways a ghostwriter can help you and your business.

1. You can get more done

If you hate writing, a ghostwriter can take over many chores for you – we create presentations, speeches, scripts, magazine articles, and more.

Your ghostwriter will write as you: you own the words. You’ll chat with your ghostwriter before and during the project.

Hiring a ghostwriter frees up time.

2. You can do things you’ve always wanted to do (painlessly)

Do you want to write a book? I read somewhere that ten per cent of the population wants to write a book. Books take time. If you’ve wanted to write a book for the past decade, and never got around to completing it, chat to a ghost, and get into print.

3. You can enhance your brand and image

Many of the ghostwriting projects I take on involve creating branding material: executive and company brand statements and bios.

A bio represents you. It’s a good idea to create at least a couple of them, so that you can emphasize different aspects for different purposes.

As I say on this page: In these tough economic times, a resume just isn’t enough… you need more.

A bio helps you to stand out from the crowd.

Management guru Tom Peters wrote The Brand Called You in 1997, and it’s more relevant today than ever, because the competition’s tougher. He said:

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple – and that hard. And that inescapable.

4. You can increase your income

Academics may need to publish to survive. Business people publish to thrive.

How would your standing and income increase if:

  • You were published in trade journals?
  • You became a thought leader by publishing articles and a blog?
  • You published a book?

5. You get bragging rights

Hate to brag? You don’t need to. Let your book brag for you. There’s still considerable cachet in being an “author”.

If you want to write – anything, not just a book – your ghostwriter can do it for you. The best part? We’ll never tell that you didn’t write it yourself. :-)

When people ask me what I do, and I mention ghostwriting, they ask questions. If you’ve got questions about ghostwriting, and how a ghostwriter could help you, feel free to ask.

 

, and on Twitter: @angee

Press Release — Angela Booth Announces Copywriting Monthly Magazine

Copywriting Cash Monthly

In December, copywriter Angela Booth is launching a new multimedia magazine, Copywriting Monthly. The magazine will help copywriters, both new and established, to make money in the new world of marketing.

Angela Booth’s “Seven Days To Easy Money: Copywriting Success” training is available as a special offering until November 21. A twelve-months’ complimentary subscription to her new multimedia magazine, Copywriting Monthly, which is for freelance copywriters, is included.

Angela says: “I offered a copywriting magazine way back in 2003 which helped new copywriters to launch their careers. A decade later it’s a new world for marketers. Copywriters and their clients are adrift. While there are many new opportunities, it’s a confusing time. Therefore, it’s the right time for a new online writing course to help copywriters, both new, and established.”

Copywriting has never been more lucrative. However, the world of copywriting has changed. It used to be simple: copywriters created marketing collateral for marketers who understood the demographics of their audience, and exactly what those audiences wanted. Advertising campaigns were created for specific audiences, and those audiences were easy to reach.

These days, audiences have fragmented. Marketers are at sea. One marketer said: “I have no idea what I’m doing. I just hope my clients don’t find out.”

Not only has the audience for any product fragmented, but that audience is also suspicious of anything which sounds like a marketing message.

Today, advertisers are spending more of their dollars on online audiences. They’re using word of mouth marketing, social media, and content marketing. Copywriters are adapting.

Copywriting Monthly Magazine will help them to adapt to this new landscape. It will include news and tips, as well as videos and tutorials. Angela says that the magazine’s issues will grow into an online writing course for copywriters and marketers.

The first issue will be out in December.

More info at here.

For free copywriting news and tips…

Angela discusses copywriting on her Fab Freelance Writing Blog, and on her free writing tips ezine, Fab Freelance Writing Ezine.

About Angela Booth

Angela Booth is a top copywriter, and writing teacher. She offers many writing guides, courses and classes to help writers to enhance their skills. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.