Get Influence With A Business Blog

Got a blog? I’ll wager you have, and if you don’t, it’s on your To Do list.

I published my first blog well over a decade ago, and blogged long before it was fashionable.

In those days, my friends thought I was crazy: “You’re writing for free?!”

I usually replied with: “No, I’m building my platform,” but the truth was, and remains, that I blog because I enjoy it.

You may not enjoy blogging, but you’ll enjoy what your blog can do for you. Your blog can be influential in your industry, and even beyond it.

Way back in 2006, people had just started to talk about blogs.

In this post, Blogging for influence | Angela Booth’s Creativity Factory, I said:

“If your business doesn’t have a blog, you’re missing an easy way to get your business free publicity and attention. I’ve just finished a new book on blogging, called Blogging For Dollars. Although it’s aimed at freelance bloggers, it has a lot of information on why blogs are big right now, and why they’ll continue to be influential.”

Businesses use their blogs in many different ways. There’s no “correct” way to blog. Do what works for your business.

You can:

* Inform your customers about your products and industry, so that they become more aware as consumers;

* Promote products;

* Answer questions;

* Engage with customers;

* And, most importantly, show that you’re human — and have fun.

Here’s an excellent example of a business blog — the blog’s new, and it’s wonderfully informative for the business’s customers, it’s the iMindMap blog.

I’m a keen mind mapper, and iMindMap is my current favorite application. The iMindMap people have just come out with a new version of the product. On their blog, they’ve done a great job of not only educating their customers, but also of entertaining them.

While informing customers about the new features of iMindMap, and worthy uses for the program such as creating a document management system, they’ve also created a fun post, Do It Like the Royals, which links the William and Kate frenzy with an unusual mind map use: wedding planning.

They’ve got a great mix of posts on their blog; we can all learn from them.

(By the way, for the record, I have no connection with iMindMap, I just use the application.)

Web Writing: New Web Content Creation Series Launching


Do you have challenges with creating Web content? If you do, you may find my new content-creation series useful.

Here’s the press release announcing it.

Web Writing Blog Launches New Series of Web Content Creation Tips for Writers and Marketers

Web writing expertise is essential for anyone who works on the Web, especially for writers. Angela Booth’s blog is launching a new series of of Web content creation tips for writers and marketers.

Top copywriter, author and writing teacher Angela Booth created her Web writing blog for students of her popular Web writing course, Sell Your Writing Online NOW (SYWON), and it’s publicly available. The blog covers the skills Web content writers and marketers need in 2010 and beyond.

Many business people are using Angela’s course to start and build businesses online. Angela says: “Writing for the Web demands different skills from other forms of business writing. The Web is much more interactive and intimate. It’s an exciting environment, offering opportunities for business owners to communicate directly with their clients.”

Over the past few months, Angela has covered many different topics on the Sell Your Writing Online NOW (SYWON) Blog, including: how to create and use WordPress blogs, how to get traffic and links to websites, and how to market using press releases.

Next week she’s starting a new series on the blog: “Super Simple Web Content Creation Tips — Teach, Entertain, and Sell”.

Angela says: “Information sells online, however creating reams of content can be intimidating too. It doesn’t need to be. I encourage my copywriting clients to approach content creation with the mantra ‘teach, entertain, and sell’ and it works for them. It makes creating content much easier. I’ll be sharing the tips and strategies I teach my clients with the readers of the Sell Your Writing Online NOW (SYWON) Blog.”

The series will be a valuable resource for writers, marketers, and small business people — anyone who’s facing creating content, and wants some creative, yet practical ideas.

More information is available on the Sell Your Writing Online NOW (SYWON) Blog.

For information on Sell Your Writing Online NOW (SYWON) Web writing training. click here.

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