Business Blog Tips: Fresh Traffic From Older Content 3 Ways

Business Blog Tips: Fresh Traffic From Older Content 3 Ways

You love your business blog, and it’s an essential marketing tool. However, you’re missing out on traffic. Google’s serving up personalized content, and if content isn’t fresh it’s dead. Although you have great content, it’s unappreciated, because no one sees it.

Here’s the key to making the most of older content – plan to revisit and revive it. It takes less time to polish older content than to create brand new material.

Let’s look at how you can turn older content into a traffic generator.

Tip: while you’re revising, update your calls to action (CTA).

1. Revise older content, and republish it.

How much content do you have? I have several thousand posts on some of my blogs, so this year I’m making a concerted effort to bring back older content that’s appropriate and valuable for my audience today. If your blog’s older than a few months, your visitors will completely miss the content you published when your blog was brand new and you had little traffic.

While you revise, you can add new content as appropriate. If you’ve changed your mind about something in the original post, create a heading: “Updated in 2014”, then add your new information and insights.

Add internal links as appropriate to fresher content. If you’re using WordPress, consider using a related posts plugin.

2. Create new content, linking to your older content.

Keep a list of the content you’ve freshened. You’ll get story ideas from it. Then, when you create the new content, quote and link to your older content.

If you have posts you’ve written in series, turn them into ebooks, and offer them as downloads. One of my blogging friends has been collecting her series posts into ebooks, which she offers in EPUB and MOBI format, as well as in PDF. Here’s a comparison of ebook formats; they tend to be confusing. In a nutshell: MOBI’s for Amazon’s Kindle, EPUB is for everything else.

3. Create roundup posts, linking to older posts.

Large blogs which post multiple times daily offer round-up posts on a specific day of the week. Consider doing a roundup once every couple of weeks, or once a month, going forward.

You can create roundup posts at any time that it’s worthwhile for your readers. If you’ve been getting lots of questions about something you’ve covered before, create a roundup post on the topic. For every person who asks a question, ten others will have the same question.

A “this time last year” roundup post brings back content today’s visitors haven’t read; you can create these kinds of posts if you’re too busy to create new content for your blog.

Your business blog is an asset; so are its archives. Make the most of them.

write a book book coaching

, and on Twitter: @angee

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Want your blog to work harder in 2014? It’s easy to fall into a rut, producing similar types of content. Rethink your blog marketing. Challenge yourself to keep your blog fresh, for yourself and your visitors.

According to Worldometers, three million blog posts were published today, so there’s a lot of competition for your blog. Your challenge in 2014 is not only to get more targeted visitors to your blog, but also to ensure that your blog helps you to meet your marketing goals.

Let’s look at four tips which will help you to  make your blog work harder, and achieve your blog marketing goals.

1. Maximize the return on your investment: make your content work harder.

Creating blog content takes time and energy. Repurposing makes your blog work harder.

Arnie Kuenn of CMI suggests thinking about repurposing from the start:

Creating a repurposing plan at the beginning of your content marketing strategy development will help you brainstorm and produce content efficiently, while keeping your repurposing process streamlined and in alignment with your other great content efforts.

You can use the information you’ve collected for a blog post and create a video, or a presentation. In addition, you can use snippets and images from the content on Twitter, Facebook, and Google+.

Vital: before you create content to repurpose, make a note of your goals for the content.

2. Collaborate: reach out to others.

Every blog needs more and better traffic. When you reach out to others, you can build connections which will increase your traffic. Make a list of connections: your business colleagues, other bloggers in your niche, and your suppliers.

Buzzstream is an excellent tool for outreach. If you’ve been trying to build relationships, you know there’s a lot to track. You need stronger tools than email and spreadsheets.

3. Stay in touch: build your mailing list.

When someone reaches your blog, give them a chance to get more from you. A mailing list is an essential tool. Most mailing list providers (aweber, for example) will send your latest blog posts to subscribers via email.

Your mailing list increases your conversions without effort.

4. Mine the gold in your archives: keep content relevant.

If your blog is new, you won’t yet have archives. On the other hand, if you’ve been blogging for years, you’ve got great material which your visitors may never see.

Reviving an older post takes just a few minutes. If the content’s up to date, just change the call to action. If it needs to be brought up to date, it may take a few minutes longer. You can repurpose older content too. Use snippets in social media postings, or turn the content into video or use it in a podcast.

Bonus tip: integrate your blog and website.

On some company websites, the blog’s shunted off to the side, like a red-headed stepchild. To make your blog work harder, make it part of your website. If you’re launching a new product for example, add those blog links which discuss the product.

So there you have it: blog marketing tips to build a hard-working blog in 2014. If you put them into action, your blog will add to your bottom line.

Need help with blog marketing for 2014? Contact me.

, and on Twitter: @angee

10 Easy Ways to Get More out of Your Business Blog Today

cute cat
#Caturday star power

Want to get more out of your business blog? You can. Each of the tips below will take you less than ten minutes to implement. If your blog isn’t (yet) enhancing your bottom line, it soon will be.

1. Got goals? Set ONE goal for each blog post

Just as you need goals for your blog, you need a goal for each piece of content you create. Usually, when a blog languishes, it’s because there are no goals for the content.

When you create a blog post (article), create a goal.

It can be simple:

  • Explain how install batteries in Product X (to cut down on support requests);
  • Share a customer’s review (to show social proof, encourage sales);
  • Share five photos from last week’s launch party (fun, show we’re real people who are approachable).

Or complex:

  • Develop our brand;
  • Compete with Company B on _____ (whatever.)

Try this: create a blog post template, and right underneath the title, add “THIS POST’S GOAL IS: ____.”

2. Share: ensure that your content is sharable

Want to be found? Encourage your site’s visitors to share your content.

It’s easy with social media plugins. If you use a popular service like WordPress, you’ll find plugins galore. If you’re implementing your own blogging solution, visit the social media networks of which you’re a member, and get the code for their “share” buttons.

Try this: add share buttons to your blog.

3. Get content from important people in your industry

Contact thought leaders in your industry, and ask for an article for your blog. The worst they can say is “no”, right?

You’ll have the most success with this strategy if your thought leader is promoting a new book, or a speaking tour.

Try this: make a list of successful people who can inspire your customers. Approach one person a week, via phone or email.

4. Got a list? Get one, and make becoming a subscriber a no-brainer

In this blog post, I suggested that you stop giving your leads away:

I’ve been working with a couple of clients who are busily promoting Twitter and Facebook. That’s not a good strategy. That’s throwing your leads away.

I’ve been using aweber to manage my mailing lists for over a decade. Whatever mailing list manager you use, create your own list. Then make becoming a list subscriber a no-brainer.

Try this: create a “goodie” for your subscribers. A coupon code, or a downloadable item, is easy to implement in a few minutes.

5. Revamp older posts: add action items, and calls to action

We talked about goals, in our first tip. In addition to goals, add calls to action to your blog posts.

A call to action can be simple:

  • Ask a question, and then ask for responses in your comments;
  • Ask readers to share the post via one of your social media buttons.

Try this: edit an older post today. Add a call to action, then promote the post on social media networks.

6. Integrate your blog with your website

Some blogs are like red-headed stepchildren. You visit the company website, and there’s no indication at all that there’s a blog. That’s a shame.

Be proud of your blog. Add your blog to your website’s navigation.

Try this: add links to relevant blog content to your product pages.

7. Do more with popular posts

Got a blog post that’s receiving hundreds of Likes and shares? Lucky you! Now make the most of it. Write new blog posts extending the original, or on a similar topic.

Darren Rowse of ProBlogger fame wrote, How I Turned a Guest Post into 3 Million Visitors and Over 150,000 Social Media Shares:

  • 3 million unique visitors
  • 131,000 ‘pins’ on Pinterest
  • 25,000 ‘likes’ on Facebook
  • 19,000 RT’s on Twitter

No matter how modest your successes, bang the drum.

Try this: find a popular post. Can you extend the idea with a Part 2 of the original?

8. Persona-fy: target each blog post for a specific persona

We’re all individuals. However, the people who visit your blog will fall into broad groups. You can segment your traffic in any way you choose, but do create at least two personas.

We discussed personas in this post. Basically, a persona is a fictional representation of a segment of your traffic.

Try this: think about your audience. Create two personas.

9. Build a community around your blog (slowly)

You can build a community in many different ways. One of the easiest ways is by asking for comments.

Also consider creating a Facebook or Google+ page for your blog. It will take time to create a community. Be patient.

Try this: create a Facebook or Google+ page for your blog’s community.

10. What’s missing? Add images for added share-worthiness

We’ve talked about image marketing. Images on your blog posts make them sharable on sites like Pinterest, and Google+, which are heavily focused on images.

caturday on social media
It’s #Caturday on Google+

Of course you’ll post images relevant to your business, but consider other images too. “Caturday” is a a popular hashtag on Google+: on Saturdays, people post images of… their cats. Or just cute cat images they’ve found.

Try this: think beyond your blog. What great images do you and/ or your staff own? Post them on the social media pages you’ve created for your blog.

, and on Twitter: @angee

photo credit: somenametoforget via photopin cc

 

Blogging? 4 Easy Ways to Save Time

whyarent

Trying to fit blogging into your busy schedule? We looked at itty bitty SHORT blog posts you can create. This saves time. However, there are other ways you can save time too.

Over the years, I’ve streamlined my blogging workflow so that I can get more done – and I continue to tinker with it.

Here are my four favorite time-saving methods.

1. Plan your blogging: planning reduces procrastination

I’ve talked about Sunday planning. This needn’t take long. You can do it while you’re watching TV.

Take action: write a paragraph or two for each idea. If you just write a couple of words, or a title, you’ll wonder what you were thinking when it’s time to write a post. Describe your idea. A minute or two saves time later.

2. Sort out your keywords: keywords count, but readers count more

When you’re planning, check out your website’s stats. Are people finding you for the keywords for which you want to be found?

If not, you may have a targeting problem. Brainstorm keywords your ideal customer might use to find you.

Take action: create a keywords spreadsheet.

Although keywords count, create your blog content for your readers, rather than for search engines.

3. Collect or create images

Collect the images you’ll use for your blogging in the following week.

Take action: if you’re short of images, or even if you’re not, use your cell phone camera. Take photos of your products, your staff, and your location. Image marketing is BIG in 2013.

4. Blog on the go

Most blogs will allow you to blog via email messages. When I update my clients’ blogs, I often type up some quick updates via email. When you do this, you don’t even need to log in to the blog.

blog by email
Got a WordPress blog? Save time by blogging via email

If you’ve got the Jetpack plugin installed in your WordPress blog, you can use the Post by Email option.

Alternatively, just set up an email address in your Dashboard – Settings/ Writing.

We’ve discussed how to blog on the go:

I do much of my blogging away from my computer. I’m more creative out of the office than in it. If you get frazzled and distracted, consider that you can blog anywhere.

Take action: set up an email address now for your blog, so you can blog anywhere, anytime. You never know when you’ll see something blog-worthy.

Everyone’s busy these days. With a little preparation, you can save time blogging.
, and on Twitter: @angee

photo credit: Mike Licht, NotionsCapital.com via photopin cc