Content Marketing Power: 3 Winning Strategies For Content in 2014

Content Marketing Power: 3 Winning Strategies For Content in 2014

Content marketing is the new advertising. Businesses place content on their own websites and share it on social media. They may also commission “sponsored content”, which is posted on high-traffic websites.

Here’s why. A recent study found that the cost of customer acquisition via content was 25 per cent of the cost of acquisition via paid search. In addition, content offers longevity for advertising; paid advertising stops when payment stops.

If you’re already creating content, you know there are challenges. Not only do you need to make time for creation, or pay for it, you also need to manage all your new creative assets. You’re now a publisher, with all that that entails.

Let’s look at how you can succeed with this new form of advertising, without going crazy.

1. Create Short and Long Term Marketing Goals.

Before you create a plan for creation and delivery, consider your overall business goals, as well as both short and long term marketing goals. Your goals form the basis of your strategies for 2014. Those over-arching business goals are the foundation of all your efforts.

You also need goals for the venues you’re using. If you know that most of your customers use Facebook for example, and you create material for Facebook, create goals too. Then track those goals carefully. If you discover that your followers don’t convert, you’ll need to rethink that strategy.

2. Be Aware That Outreach and Distribution is as Important as Your Content.

You’ve created your information assets such as articles, presentations, images, and videos, and they’re wonderful. But how do you get attention? This is a huge challenge. Google’s cycle of updates meant that many websites lost rankings and traffic.

You get attention by doing outreach, to bloggers, news media, and other websites. A clever marketer said recently that “social media is the new SEO”, and that seems accurate. Build up your social media profiles, so that you have an audience which will appreciate your material, and link to you.

Build relationships, so you can alert your network of contacts when you publish new material. Ask them to share your material on their social media sites. Naturally, you’ll do the same for them

Become a Thought Leader: Write a Book.

Write a book? I’m sure you feel that you have enough to do, without going to those lengths. Consider that in 2014, the competition for attention will be even more intense.

A book gives you authority and builds your brand. It doesn’t matter what kind of business you’re in, few of your competitors will write a book, or will even consider it. You’ll stand out from the crowd.

You can write a book, or get a ghostwriter to write it for you, and have paperback copies for sale in bookstores, and online, within weeks of completing it. You can have digital copies in ebook stores with 24 hours of completing your book.

So, there you have it. Three tips which will help you to take the reins of content marketing in 2014 without going crazy.

 

, and on Twitter: @angee

write a book book coaching

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social Media Sanity For Bloggers: Plan, Think, (and Write Fast)

Social media is becoming essential for small businesses, but it’s a challenge, because it takes time. You can make the most of your time with a little planning, thinking, and finding tools to help you to write faster.

Your blog is the hub of your activities, so if you’re new to social media marketing, and don’t have a blog, set one up now.

Once your blog is set up, you need a smidgen of SEO know-how. Here’s an excellent primer on SEO for Blog Posts; be aware of “long tail” keywords:

Long-tail keywords are phrases that are usually 3 or more words. People who use these keywords usually have a good idea of what they’re looking for. There are also far less people searching these terms overall.

Next, create a list of keywords for your industry. Look at competitors’ blogs – you can usually see which keywords they’re targeting. Also, do a Google.com search for your industry, and look at the keywords people are using for Pay Per Click advertising. (The Google ads on the right side and top of the results pages.)

1. Planning.

Planning’s essential. You plan your business, and your overall marketing, and you need to plan your social media content creation too. If you’re not using Trello, give it a try. It’s an excellent planning tool for blogging and social media.

Start by deciding what results you want from your social media activities. Traffic is good, but conversions are better. Aim for conversions.

2. Thinking.

Planning and thinking go together. Keep your planning documents together, so that you can review your planning once a week, or once a month.

Social media and blogging can’t work in isolation. Integrate them into your business and marketing activities:

Make sure you direct people from social media to your website and make your website client friendly. Make sure you post different ways for people to get a hold of you. A contact us page, online promotions, online forms. Make sure people know who the CEO is and provide bios of your executive team.

3. Writing faster.

Blog writing can be a challenge.

Start by creating a check list for blogging, and as I recommended in that article, use an editorial calendar.

Vital tip: get creative with your writing. You don’t need to be sitting at your computer.

Here’s an Evernote/ Siri dictation strategy I’ve tried, and will be using going forward:

2) Open up a new note and type a quick outline.

Next, you open up a new note and start typing. To stay on point, I outlined what I generally wanted to say in the post before starting.

3) Click the microphone button to begin recording. Then, start speaking!

If you’re using WordPress, try the excellent WordPress Mobile apps. You can blog anywhere you choose. (Now you can blog while waiting for a meeting to start.)

Social media does take time. However, with a little planning, thinking and some tools to help you to write, you can boost your small business, even if you only have a few minutes a day.

 If you need help blogging your small business… contact me.

, and on Twitter: @angee