60 Minute Blogger Fast-Start

Clients tell me: “I don’t have time to blog!” But what if you spent just ten minutes a day on your blog? 50 to 60 minutes a week is doable for most of us.

60 Minute Blogger Fast-Start

I wrote a series of blog posts on business blogging in 60 minutes a week a year ago. Let’s review ways in which you can become a blogger — even if you have no time to blog.

This process takes just ten minutes a day.

1. Ten minutes: how will you promote your blog?

Start by working out how you’ll promote your blog. You’ll go through this preparation each week, as you work out how to promote your blog post once you’ve written it.

Flip through the slide deck. Although it’s for people creating a new business blog, it gives you a quick overview of how to make a blog work harder for you.

2. Ten minutes: how many blog posts will you create this week?

Consider formats. In the original “60 minutes” article, I said:

Usually when I mention blog posts to a client, he thinks in terms of articles. That’s fine. However, if you’ve only got 60 minutes a week, you don’t need to spend that time writing just one article — or half an article, if you’re a slow writer.

Consider: photos, other images, short videos, MP3 interviews… If you’re posting MP3s, post transcriptions too. You can get transcriptions from providers at fiverr.com at a reasonable rate.

3. Twenty Minutes: outline and collect — batch-create

Here’s the original article: Schedule 20 minutes each week, to outline your blog posts, and collect resources for them.

Your resources might include:

* Images;

* Facts and figures;

* Quotes from customers;

* Marketing materials for inspiration.

Once you’ve collected your resources, make a list of topics you want to cover on the blog. Keep the list somewhere you’ll find it easy, so you can add to it when you get an idea. I keep my blogs’ topics lists in Simplenote.

Next, explore keywords.

Keyword Eye is still my favorite  free keyword tool.

free keyword tool

Keyword Eye is ideal for brainstorming quick blog post titles.

Create the posts after you’ve decided on the titles, and save the posts as drafts.  Add some quick notes to each blog post so that you won’t be staring at a blank editing screen when it’s time to write.

 4. Twenty minutes: write!

You’ve done your preparation, so the writing should go quickly.

Tip: focus on images. Images give you many ways in which to promote a blog post. If you have two images in a blog post, you can post at least twice on Pinterest (space out your postings.) You can also post a blog’s images to Twitter, Facebook, and Google+, with a short commentary, and a link to the post.  

Over the past 12 months, I’ve discovered that images rule. I started posting about “image marketing” way back in 2012. In 2014, images are vital to draw attention.

So, there you have it. Your 60 minute blogger fast-start. Still think that you don’t have time to blog? :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.


Blogging Tips For People Who Hate Blogging: 5 Easy Keys To Success

Blogging Tips For People Who Hate Blogging: 5 Easy Keys To Success

Do you hate blogging? Let’s look at some blogging tips which will help you to turn your blog into a powerhouse marketing tool. It’s easier than you think.

Start by considering how your blog appears to you. Perhaps it seems like a time sink; alternatively, you may look on it as a way to take your business to the next level.

Use these five keys to unlock the power of your business blog.

1. Consider your goals, then commit to a schedule.

Make a list of outcomes you’re looking for in 2014: increased traffic, better conversions, enhanced visibility… If this sounds complicated, keep it simple.

Create a statement: “In 2014, our blog will help our current customers by ________. It will attract new customers, who will see our business as __________.” Your statement summarizes your goals, and because it’s brief and to the point, you’ll remember it.

Put this statement where you’ll see it, on a sticky note perhaps. Use Google Analytics to track your results.

Then decide how often you’ll blog. You don’t need to commit to a schedule. If you do however, blogging will be easier.

2. Your blog is a publication: vary your content.

Blogging is instant publishing. Your blog is a publication and just like a magazine, and can have several contributors.

In 7 Steps To Make Your Blog A Marketing Machine, Heidi Cohen suggests:

Outline a series of on-going content columns. Extend the information you’re going to cover in terms of categories. Go a step further and think like an old fashioned magazine to create a set of regular features related to the focus on your content marketing strategy.

It’s excellent advice. Magazines have two primary forms of content: editorial, and advertising. Use both. This speaks to Tip 5: inspire action with your blog posts.

3. Collect a team, and add them to your editorial calendar.

When a client tells me he hates blogging, it’s because he’s taken the entire burden on his own shoulders. You need a team, and you may need to bribe people, or hire them. If you haven’t considered soliciting guest posts, consider it now. Ask members of your staff to volunteer (bribe them). Reach out to colleagues, suppliers, and even investors if you have them.

Consider reaching out to other bloggers too. Cast your net widely.

Make a list of possible contributors, and reach out to them. When you get a contributor, add them to your editorial calendar.

4. Reward yourself when you hit blogging milestones.

Set up blogging milestones. Your milestones can be anything you choose, and can involve traffic, and conversions. Or perhaps your milestones will be the number of social shares, or even  the number of posts you create.

They can be public, or private, as long as they’re meaningful. Rewards make good bribes for your contributors.

Make a list of milestones, and of rewards.

5. Remember to inspire action with every blog post.

What do you want your blog’s readers to do when they check out a posting on your blog? Perhaps you simply want to give them additional information about a product. You needn’t spend all your time discussing products’ features and benefits however.

If you’re selling oven ware for example, there’s no need to confine yourself to talking about your various products. You can talk about famous chefs, give recipes and tips, or post photos and videos of readers’ kitchens. The possibilities are endless, as long as you remember to inspire action.

Create a blogging template. At the bottom of the template, type: ACTION! (Include the exclamation point.)

 Become a full-time, or a part-time blogger

Blogging Maestro is a complete program: it will get you started on a new career.

, and on Twitter: @angee

Writing a Blog? Here Are My Top 10 Content Tips

Writing a Blog? Here Are My Top 10 Content Tips

These days, businesses large and small know the value of blogging. Not only does a blog bring new customers and clients to your website, your blog allows you to interact with the clients you already have. If you own a small business, or are a consultant, blogging is even more valuable.

I’ve been blogging for 15 years. I have many blogs, and create blogs for others. Let’s look at some blog content tips you can put into action today.

1. Know Your Reader.

Who’s your reader? Think of a “reader”, rather than a group. Even if you’re creating a business blogs, blogs are personal and social. Imagine this reader. Who is this person? What kind of problems does she have? How can your business help?

2. “So What?” Create Content Readers Can Use TODAY.

Any piece of content you create should have a goal. You’re creating content to inform, or to persuade… or to entertain. When developing content there are two rules — never be boring, and never leave your reader thinking: “so what?!

Speaking of entertaining, consider using humor in your content.  5 Hilarious Pieces of Branded Content That Will Inspire Your Editorial Strategy gives you some excellent ideas.

3. Grab Attention With Your Titles.

A blog post’s title is your headline. If a reader won’t read your headline, she won’t read your post.

Go to magazines.com and study the covers. You’ll get inspired to create some “must read” post titles.

4. Readers Love Lists.

Yes. They do. If you can come up with a “top 100” or even a “top 10” list of something or other, you’ll attract readers and links.

5. SEO Counts: Page Titles and Descriptions (readers need to find your content.)

Did you know that you can have a different post title and page title? This is important for SEO. If you want to write a title without any keywords, put a keyword into the page title.

6. Be Consistent: Create a content schedule and stick to it.

I create a content schedule for my blogs on Sundays.

You may prefer to create your content a month ahead, or three months ahead. If you blog regularly, and have a blog which is like a magazine or regular publication, consider creating an editorial calendar for the entire year. This is essential if you want to attract advertisers.

7. Forget Formality: Be yourself. Write as you speak.

Yes. Be yourself. Even if your blog’s relatively formal — you give financial advice for example — write as you speak.

8. Check It: Use spell check and proof read.

Typos are inevitable, but don’t court them. Proofread your content.

9. Connect With Others: Be social.

Promote your blog posts on social media, and elsewhere too.

10. Shine: Be enthusiastic and have fun.

Yes, have fun. Remember, blogs are “social”.

Update: June 18, 2014

I wrote this post over 15 months ago; so it was time to update it for 2014.

Here are the tips as a slideshow

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Want to Move Your Free Blog to WordPress?

Moving your blog

I’ve been helping several clients to move their blogs, from free sites at Tumblr, Posterous and Blogger, to their own installation of WordPress.

Hosted blogs on free sites like WordPress.com, Tumblr and Blogger are fine when you’re new to blogging. However, WordPress on your own site gives you many more options. There are thousands of plugins. You can turn your WordPress blog into a membership site, or an online store, very easily.

Moving your free blog to WordPress is a simple process — you can do it yourself.

These links will help.

* How to Properly Move Your Blog From Tumblr to WordPress

This article gives you a comprehensive, step by step tutorial. Reading it will take longer than doing it.

Basically, you just go to the Tools section of your WordPress Dashboard, click the Import button, and go on from there.

Redirect your posts from Tumblr once you’ve imported.

When you’re done, create a final post on Tumblr, pointing to your new blog.

* The Easiest Way to Transfer from Blogger to WordPress (and keep your readers, links and rankings!)

Another comprehensive tutorial, and again, it’s easier than it looks when you first read it.

Just follow along. Then write a final post, letting your site’s visitors know that your blog has moved.

* Moving a Posterous Blog to WordPress

Posterous is closing shortly, so if you have a Posterous blog, it’s time to MOVE! Luckily, the process is easy. I’ve done it for a couple of my own blogs. This tutorial shows you how.

All moved in: install a SEO plugin

Once you’re moved in, let the fun begin. :-)

Although you can add a page title, description and tags to your posts without installing a plugin, I always install All-In-One SEO Pack, because it has additional useful features.

Alternatively, consider the Yoast SEO plugin; here’s a great SEO tutorial from Yoast. I’ve installed this plugin on several client blogs, and it performs brilliantly.

See? Moving your blog is easy. You can’t break anything. Before you know it, you’ll be all set on your very own WordPress blog. Happy blogging. :-)

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