Business Blog Tips: Fresh Traffic From Older Content 3 Ways

Business Blog Tips: Fresh Traffic From Older Content 3 Ways

You love your business blog, and it’s an essential marketing tool. However, you’re missing out on traffic. Google’s serving up personalized content, and if content isn’t fresh it’s dead. Although you have great content, it’s unappreciated, because no one sees it.

Here’s the key to making the most of older content – plan to revisit and revive it. It takes less time to polish older content than to create brand new material.

Let’s look at how you can turn older content into a traffic generator.

Tip: while you’re revising, update your calls to action (CTA).

1. Revise older content, and republish it.

How much content do you have? I have several thousand posts on some of my blogs, so this year I’m making a concerted effort to bring back older content that’s appropriate and valuable for my audience today. If your blog’s older than a few months, your visitors will completely miss the content you published when your blog was brand new and you had little traffic.

While you revise, you can add new content as appropriate. If you’ve changed your mind about something in the original post, create a heading: “Updated in 2014”, then add your new information and insights.

Add internal links as appropriate to fresher content. If you’re using WordPress, consider using a related posts plugin.

2. Create new content, linking to your older content.

Keep a list of the content you’ve freshened. You’ll get story ideas from it. Then, when you create the new content, quote and link to your older content.

If you have posts you’ve written in series, turn them into ebooks, and offer them as downloads. One of my blogging friends has been collecting her series posts into ebooks, which she offers in EPUB and MOBI format, as well as in PDF. Here’s a comparison of ebook formats; they tend to be confusing. In a nutshell: MOBI’s for Amazon’s Kindle, EPUB is for everything else.

3. Create roundup posts, linking to older posts.

Large blogs which post multiple times daily offer round-up posts on a specific day of the week. Consider doing a roundup once every couple of weeks, or once a month, going forward.

You can create roundup posts at any time that it’s worthwhile for your readers. If you’ve been getting lots of questions about something you’ve covered before, create a roundup post on the topic. For every person who asks a question, ten others will have the same question.

A “this time last year” roundup post brings back content today’s visitors haven’t read; you can create these kinds of posts if you’re too busy to create new content for your blog.

Your business blog is an asset; so are its archives. Make the most of them.

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, and on Twitter: @angee

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Blog Marketing: 4 Tips to Build a Hard-Working Blog in 2014

Want your blog to work harder in 2014? It’s easy to fall into a rut, producing similar types of content. Rethink your blog marketing. Challenge yourself to keep your blog fresh, for yourself and your visitors.

According to Worldometers, three million blog posts were published today, so there’s a lot of competition for your blog. Your challenge in 2014 is not only to get more targeted visitors to your blog, but also to ensure that your blog helps you to meet your marketing goals.

Let’s look at four tips which will help you to  make your blog work harder, and achieve your blog marketing goals.

1. Maximize the return on your investment: make your content work harder.

Creating blog content takes time and energy. Repurposing makes your blog work harder.

Arnie Kuenn of CMI suggests thinking about repurposing from the start:

Creating a repurposing plan at the beginning of your content marketing strategy development will help you brainstorm and produce content efficiently, while keeping your repurposing process streamlined and in alignment with your other great content efforts.

You can use the information you’ve collected for a blog post and create a video, or a presentation. In addition, you can use snippets and images from the content on Twitter, Facebook, and Google+.

Vital: before you create content to repurpose, make a note of your goals for the content.

2. Collaborate: reach out to others.

Every blog needs more and better traffic. When you reach out to others, you can build connections which will increase your traffic. Make a list of connections: your business colleagues, other bloggers in your niche, and your suppliers.

Buzzstream is an excellent tool for outreach. If you’ve been trying to build relationships, you know there’s a lot to track. You need stronger tools than email and spreadsheets.

3. Stay in touch: build your mailing list.

When someone reaches your blog, give them a chance to get more from you. A mailing list is an essential tool. Most mailing list providers (aweber, for example) will send your latest blog posts to subscribers via email.

Your mailing list increases your conversions without effort.

4. Mine the gold in your archives: keep content relevant.

If your blog is new, you won’t yet have archives. On the other hand, if you’ve been blogging for years, you’ve got great material which your visitors may never see.

Reviving an older post takes just a few minutes. If the content’s up to date, just change the call to action. If it needs to be brought up to date, it may take a few minutes longer. You can repurpose older content too. Use snippets in social media postings, or turn the content into video or use it in a podcast.

Bonus tip: integrate your blog and website.

On some company websites, the blog’s shunted off to the side, like a red-headed stepchild. To make your blog work harder, make it part of your website. If you’re launching a new product for example, add those blog links which discuss the product.

So there you have it: blog marketing tips to build a hard-working blog in 2014. If you put them into action, your blog will add to your bottom line.

Need help with blog marketing for 2014? Contact me.

, and on Twitter: @angee

Content Marketing in 2013: Guest Blogging Still Works

I’ve had some questions from writing students about guest blogging. Apparently the word in the online marketing community is that guest blogging is “no longer effective”.

That’s false.

Eric Ward makes good points in this post, Five Linking Myths That Need To Go Away In 2013:

“My dad used to tell me you are known by the company you keep, and this is true in the guest blog posting world as well. So, the way to use this tactic effectively is to think of it not as a mass shotgun approach, but a laser target approach.”

The point about guest blogging is promotion — get your name out there.

Get your name out there

As long as you choose popular and relevant blogs for your guest posts, what’s not to like? You get traffic, and links. It’s not a silver bullet, but then nothing is. :-)

I wish I had more time to devote to guest blogging; it just hasn’t happened this year. I hope I can squeeze more in next year, both for my clients, and for myself too. As regards guest blogging for myself, I’m like the cobblers’ children who go barefoot; I’m so busy doing stuff for others, there’s no time left over.

So, if you’ve been hearing people scoffing about guest blogging, ignore the nay-sayers. Get your material onto great blogs. :-)

Here’s an excellent post on Blogger Outreach from Blue Glass which will help you with your guest blogging pitches.

Blog Marketing – Drive Traffic to Your Site Today

Want to drive traffic to your website, simply and easily and essentially for free? Consider how amazing it would be to make an impact on your customers in a way which would inspire trust… You could get direct feedback from them, find new customers, and make sales, just by communicating what you do in your business, day by day. A blog is a marketing tool which helps you to do that, and more.

Although blogs have been around for over a decade, they hit the mainstream in 2004, when “blog” became the Merriam-Webster Dictionary’s word of the year. Unfortunately, although many businesses are using blogging as a marketing strategy, most business owners are still uncomfortable with the idea of an “online journal”.

I encourage you never to think of your company’s blog as an online journal. Instead, think of it an online marketing machine. You’re marketing your business and products via instant publishing, to millions of people all over the world.

In short: blogging equals traffic to your website, and sales — if you do it correctly.

Here are a couple of tips which will help you to get up to speed.

1. Integrate Your Blog Directly Into Your Website

Your first step should be to decide on a publishing platform (WordPress is popular and is suitable as a Content Management System for many businesses.)

Once your blog’s up and running, use it to publish company news, and to answer reader questions.

As you continue to publish entries, each page is a new gateway to your site, on which your customers can find you. Ensure that you link to your primary site’s pages and products from your blog pages.

2. Share Your Company’s News

The instant publishing function of your company’s blog means that it’s ideal for sharing insights, news, tips and hints, and much more. You can share material like customer stories, and staff news.

Remember that each page is yet another gateway to your site, and will build your website’s traffic.

Blog marketing is a simple but powerful way to build traffic to your site, and help you accomplish your business’s goals. If you haven’t already created your blog, I encourage you to do it today.

Want to drive more traffic to your site? Let’s discuss ways in which you can use blog marketing for your business.