Blogging: Fun With Tumblr Equals Blog Traffic

Tumblr stats
Current Tumblr stats

If you have a blog, you want traffic. The microblogging service, Tumblr, with its heavy social media integration, can help you to get that traffic. Currently, 92.5 blogs are hosted on the service: it’s an ecosystem in itself.

It’s interesting that Tumblr seems to have doubled the number of blogs it hosts in a little less than a year. Developed in 2007, the service is slightly younger than Twitter.

So, what is it? It’s a microblogging platform. It’s similar to Twitter in its social interactivity: you’ll see all the Tumblr blogs you follow in a stream of posts. It’s also similar to Twitter in that the platform encourages you to post snippets: short posts, images, videos, quotes and links.

Tip: Tumblr is a simple way to get into image marketing, if you’re not into it already.

I’ve been blogging since 2000, so I’ve tried just about every platform, and Tumblr is the easiest to use. Let’s look at how you can use it to get traffic to your primary blog or website.

How to Use Tumblr As a Traffic Generator

Start by clicking the Customize button at the top right of your new microblog. (You need to be logged in.) Add a title, and a description. You can link to your primary blog (the one to which you want to send traffic) in your description. Click the Pages/ Add a Page link, to add pages. You can use your pages to promote anything you choose.

Then add your Twitter, Facebook and other social media profiles to the Social Bar.

Next…

1. Post Short, Eye-Catching Content

Got interesting photos? Post them. Users react to, and will reblog, humorous material. Rather than posting a photo of your CEO behind his desk therefore, post a photo of your CEO throwing a frisbee for his dog.

Pull a good quote from an article on your primary blog, and post that. (The service has a bookmarklet which makes it easy to post material in seconds.)

Remember to add tags (keywords) to your content.

2. Repurpose Your Blog’s Content

The older your primary blog is, the more great content it contains. Most of it will never be seen by your audience. Pull snippets and quotes from these articles and post them to your new microblog to give it a new lease of life.

You can queue content, choosing the number of items you want to add in a day, and the hours at which you want that content to go live.

3. Get Social: Reblog Posts from Blogs You’re Following

This service is a world of its own: you need to become part of that world. Follow others, and their content will appear in your stream. Reblog others’ often.

You’ll see that “notes” appear on each piece of content you’ve published, if others have “liked” or reblogged the content.

Here’s the reason I love Tumblr: you can build up a following, and get traffic from that following, in less than five minutes a day. Set up your microblog, and you’ll have fun, as well as growing your traffic.

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7 Simple Ways to Get Ideas for Your Blog

Feeling uninspired? If you’re involved in content marketing, you’ll occasionally feel as if you’ve said it all. You don’t have anything more to say on a specific topic.

That’s bad. You need to discover ways in which you can inspire yourself, even on your worst days. Writing has become a habit for me, I could write underwater. Indeed, I get some of my best ideas in the shower. If writing hasn’t yet become a habit for you, here are some simple ways to get ideas for blog posts.

1. Magazine Covers

Magazine covers for blog post ideas

Go to Google Images, and enter the search query: “magazine covers”, or “magazine cover images.” You can refine your query further. Try “business magazine covers”, or “fitness magazine covers”, so that you get ideas which are specific for your blog’s topic.

You’ll get different results depending on the query, so tinker.

Magazine covers are designed to sell. Use them to discover ideas for your blog.

2. Q and a Sites

I’m a big fan of Quora, but there are many Q and A sites. Find a site which appeals to you and browse.

On Quora, you can search for questions, topics, people and boards.

People ask questions about anything and everything on Quora. For example: “Trolling on the Internet”. If a question or topic interests you, you can follow it.

Tip: set a time limit for yourself on exploring Q and A sites; they can become a time sink.

3. Your Own Archives (Posts, Forums, Email)

Explore your blog’s archives for ideas on which you can expand.

If you’re active on forums, be sure to save your own posts, and your replies to others. I finally started doing this last year. I’ve lost a lot of great content, and future content ideas, by not saving my forum posts.

We all spend time on email each day. Browse through your email for ideas for blog posts.

4. Yourself

What are you interested in? Make a list of your passions.

Think about how you can relate those passions to your blog’s subject matter. This may well be a stretch; or it may not be.

No passions? Of course you have passions. Mommy bloggers create popular blogs based on family trivia. Other bloggers create blogs around what they eat. Everyone’s passionate about something, even if it’s only pizza and beer.

5. Curiosity

What are you curious about? Curiosity is a powerful motivator. Get curious about your fellow bloggers. Talk to them.

I’m a Gemini, so I’m curious about everything. I know this about myself, but it doesn’t help much. I can become so engrossed in phone conversations that an hour goes by without me noticing.

It’s great to be curious, but set time limits for yourself. And of course, don’t forget what you’re supposed to be doing, which is finding blog post ideas. :-)

6. News Sites and Newspapers

I’m a news junkie. I spend at least an hour a day on news sites. I force myself to come up with blog post ideas while I’m doing this.

There’s always news in your industry. Stay up to date with the news, and you’ll find many ideas for blog posts.

7. Advertising

Who’s advertising what in your industry? Why? Check the advertisers’ sites for their press releases to find new stories you can cover on your blog.

Talk to the advertisers for your stories. You can get lots of mileage out of companies which are spending money on promotion.

If you “hate” advertising, and avoid it by turning off the ads in your Web browser, turn the ads on again. Read your junk mail, too. One of my best friends says she gets her best blog post ideas from her spam email folder.

There you have it. Seven simple ways to get ideas for your blog – try the methods you haven’t used. You’ll be surprised at how effective they are.

Blogging Your Old Content: Power up the Past

Yarp

The WordPress Yet Another Related Post plugin

Blogs are wonderful websites because they’re so simple. All you need to do is create a blog, and start posting content. However, because the content is posted chronologically, your wonderful posts soon vanish into the archives, often never to be seen or noticed again.

Once you’ve created hundreds or thousands of posts, it’s a real challenge. How do you alert your readers to the treasures lurking in your archives?

Easy – just blog your older content, so that you get value from it today. Let’s look at some solutions.

Use a “Related Posts” Plugin

WordPress has many of these. Just add one of these plugins, and links to related posts automatically appear at the end of your posts.

Easy, yes?

While I was writing this post, I realized that I’d cleaned out my plugins for this blog, leaving me without a related posts plugin. Well, heck. Who knew? For some reason, I installed two of these plugins, and deactivated both.

Not a problem, I installed Yet Another Related Posts Plugin (YARPP), as you can see from the image above, and activated it.

A tiny digression: be aware that you can have too many plugins, and this can cause problems. They slow down your blog, and can also cause your blog to respond in unanticipated ways. So, although plugins are wonderful, review them regularly, and delete the ones you no longer need.

Update Older Posts

You can drag the past into the present, by updating older posts.

Some bloggers just repost older content, and there’s nothing wrong with that. If you’re scared that Google will spank you with a duplicate content penalty, just link to the older post, or update it in situ.

I usually just link to older content. However, I also like to update older content, adding fresh information to older posts.

Create Link Posts

I don’t do as much of this as I should. I think I’ll make a new resolution to create “what happened this week” or “great content you may have missed” posts regularly.

You should do the same. I know a blogger who owns a blog with over 5,000 posts. He spends one day a week reviewing his past content, and working revisions and updates into his workflow.

Even if you have a small blog, with fewer than 50 posts, you need to make the most of your older content; link posts are perfect for this. These posts also help with SEO.

What treasures are lurking in YOUR archives? Drag them into the present, so that your readers (and you) can get value from them.