Article Marketing: Why Articles are Your Most Valuable Promotional Tool

On the Web, links are currency. The more links you have to your site, the more traffic you will get. Article marketing gives you a time-tested way to develop good links, and to increase the traffic to your site.

Article marketing has other benefits too: it reveals your expertise in your area, and over time, brands you as an authority. This builds the credibility of your site and your offerings.

So you can use article marketing in two ways: to develop links to your site, and to increase your credibility online.

But first, let’s establish what “article marketing” is. Article marketing is essentially a form of advertising – a site owner writes short articles related to their business as a form of promotion.

Links are vital online, and article marketing helps you to get links

Let’s say you and your competitor have two similar sites, with roughly the same number of pages, and good content throughout each of your sites. However, your competitor always shows up in the first ten results on the Search Engine Results pages (SERPs) for your primary keywords.

What’s happening here?

Invariably, your competitor’s site has more backlinks – more links which point to his site. The search engines, especially Google, take the number of backlinks into account when deciding which site has more authority, and the most authoritative sites are always returned first in the search engines’ query results.

Is your site credible?

When someone finds your site, at the back of his mind is a single question: “How credible is this site?”

Credibility and trust are vital issues online, especially if you’re selling from your site. Your site’s visitors must know that they can trust you.

Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.

If you find writing easy, you can write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

Write Articles – How to Write More Articles and Write Fast

Write articles and write fast

Whatever your business, articles are a great promotional tool online. Many businesses use article marketing to attract new clients, and to maintain their relationships with current clients.

Many huge companies are using “native advertising” to overcome banner blindness. Articles are seen as editorial content, rather than advertising.

As you use article marketing, you’ll become aware that the more articles you write, the more powerful a promotional tool article marketing is – you get more clients and more sales.

So it’s important that you become skilled at writing articles, because of the boost article marketing gives your business.

Here are three tips which will help you to write more articles, and to write them faster.

1. Decide what you want your articles to promote

Before you start writing, decide what you want your article to promote. Do you want to promote a product or a service? A business? An affiliate product?

Whatever you’re promotional objective is, write the article to attract the readers who will be interested in what you’re promoting.

2. Write three to four points you’ll make in an article – this is your outline

Next, write down three to four points you want to make in the article. This is your outline. The outline will help you to stick to the point, and to write your article quickly.

Your mini-outline will also ensure that you don’t disappoint your readers: an article which fulfills the promise of the headline generates good will. If you fail to deliver, you disappoint readers, and lose sales.

After you’ve written your points, write a working headline. This headline may change later, once you’ve written your article.

3. Write articles in pairs

I often write three to four articles in one session. This is because it’s just as easy to write several articles as it is to write one, once you begin and get into an “article writing” mind state.

The ability to write several articles at once comes with practice. Start by aiming to write two articles at once. Depending on how much time you have to write, you may not complete the articles in once session. However, writing articles in batches will ensure that you write more.

So there you have three tips which will help you to produce a constant stream of articles to improve your business.

If you find writing easy, you can write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]article marketing,articles,writing,article,marketing,ezine articles,internet marketing,web marketing,online marketing[/tags]