Article Marketing’s Death

Is article marketing dead?

Well, sort of.

After Google’s Panda update, I’m recommending to my clients that they post their quality content on their own sites, rather than on others’.

And yes, you do have quality content to share. Don’t worry about sharing “secrets”.

As I said in this blog post, Article Marketing: Still A Great Marketing Strategy For Any Business | Angela Booth’s Creativity Factory:

“What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.”

I’ve noticed that article directories now want “quality content” — well, duh. Don’t we all. That doesn’t mean that you should oblige them, and build someone else’s business at the expense of your own.

Yes, article marketing was once cheap, cheerful and effective; it still is, but keep your good stuff where it belongs, on your own sites.

Create a plan for your content. Decide what you’ll publish, and when. Put someone in your organization in charge of Web content. Tell them to line up subject matter experts, and drag material out of them.

Big tip: use video. Don’t worry about the video looking home-made. Home-made is good, because it’s genuine. That doesn’t mean of course that you shouldn’t use professional videos — use them too, but focus on the in-house material you create, because it helps to humanize your business.

I’ve been using article marketing for a decade, but since Panda, I’m hesitant to post material anywhere other than my own sites. Your mileage may vary. But remember, quality content has value: don’t debase that value.

Article Marketing – 5 Easy Ways to Make Sales With Articles

Article marketing is one of the easiest promotional methods you’ll ever use. Not only is it essentially free, it’s a long-lasting strategy, and your articles will keep making sales for you for years to come. It’s a great investment in your business’s future.

Let’s look at five easy ways to help you to make sales with articles.

1. Know the Results You Want to Achieve

To achieve success with article marketing, you need to be clear on what you want to achieve.

Set a goal, with a deadline. This will enable you to track the success or the failure of your article marketing campaigns. You’ll find that your failures will teach you more than your successes.

2. Arouse Your Audience’s Curiosity

Thousands of articles are published online everyday. Article marketing is an inexpensive form of advertising, so it’s hugely popular. This means that you’ll need to attract your audience’s attention so that readers will choose your article, from many others.

The easiest way to do this is to arouse their curiosity with your article’s headline.

Devote as much time and energy to your headline as you do to the article itself — remember that your audience must click the headline to read your article.

3. Select the Right Keywords and Get More Traffic

What will your audience type into a search engine to find your article? The keyword tools are very useful, but so is your own knowledge. Brainstorm your own list of keywords.

Avoid keyword stuffing, and forget keyword density. The search engines are smarter now, so use your keywords naturally.

4. Create Article Marketing Campaigns

Just as one snowflake doesn’t make a blizzard, a single article is unlikely to achieve the results you want.

However, this doesn’t mean that you need to write thousands of articles. Focus on quality. Spend time on each article, and make it valuable to your readers.

Just as you wanted your readers to click on the headline and read the article, you want them to read or write to the end of your article and then click on your links in the resource box.

5. Track Your Campaigns to Achieve the Results You Want

Each campaign you create should consist of a goal, a deadline, the number of articles you intend to write, the keywords you’ll track, as well as your target URLs.

So there you have five easy ways to make sales with articles. Go ahead — write an article today.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.

Article Marketing Strategy: Easy Profits With Articles

You’re running a business, and you’re looking for an article marketing strategy. You’ve heard that this form of advertising is not only inexpensive, but is also highly effective. Discover how you can make it work for you.

I’ve been using article marketing as a promotional tool for a decade, and although I use other forms of marketing, articles give me the best ROI (Return on Investment.) I like to set up a series of campaigns, so that I can track them, and assess their effectiveness.

Let’s look at three steps which will help you to strategize your own campaigns.

1. Ask yourself: what does your audience need to know? You’re using article marketing to achieve a specific result, so think in terms of information which would help your audience to make a decision to buy from you, or to learn more about the product you’re promoting.

For example, let’s say you’re launching a new product. Make a list of attributes and benefits of your product. You could write informational articles on each of these attributes, explaining why they’re important.

2. Create an article marketing plan, and schedule your tasks. This is essential. As with other forms of marketing, you need to track what’s working. Structure each plan into a campaign, with a specific goal.

Decide how many articles you’ll need for each campaign, and have them written, or write them yourself.

3. Track your articles: are you achieving the results you want? Tracking is essential.

Remember that the effect of your articles is cumulative, and that you’ll be able to assess the effectiveness of a campaign around a month after you’ve posted the final article to article directories.

The above three steps will help you to develop an article marketing strategy. They’ve worked well for me for years, and they’ll work for you, too.

Download top copywriter Angela Booth’s new free report now. It offers a complete article marketing strategy.

Angela has been using articles for promotions for a decade. You can discover her success secrets at her article writing blog.