Article Marketing Wisdom: How to Make the Most of Each Article You Write

Article marketing is a very powerful promotional tool. If you’ve been using this advertising method successfully, you know how effective it is. However, you may not be making the most of each article you write. Let’s look at four ways you can do this.

1. Use Your Articles to Build a Targeted and Profitable Email List

Email marketing isn’t as profitable as it once was, however having your own mailing list is vitally important no matter what business you’re in.

Use your articles to build your email list, so that you get the opportunity to promote your products and services each time you publish a new article.

You can use your already-published articles to attract subscribers to your list. Bundle up your best articles, save them as a PDF file, and offer them as a subscription bonus.

Alternatively, if you have lots of articles, use a Print on Demand service, and publish your articles as a book. This method of using your articles works particularly well if you’re operating a bricks and mortar business — give your book away to your customers. (Remember to include promotional messages.)

2. Use Your Articles on Your Own Blog

Many article marketers publish their articles to article directories, but they fail to use their articles themselves. This is an error — you should be profiting from your articles yourself for increased traffic to your website.

If you’re worried about the “duplicate content” penalty, don’t be. There is no penalty as such. You can certainly publish your articles on your own site for the search engine optimization benefits.

3. Revisit Your Articles and Update Them

Articles become stale over time. When you revisit your articles, and update them with fresh information, it has almost the same effect as writing a completely new article. You will draw more traffic to your site and you will make more sales.

4. Build Your Website’s Internal Linking Profile Through Your Articles

Articles are extremely valuable as a search engine optimization tool.

Link back from your articles to your primary site or blog. This gives the other pages on your site a rankings boost. Site visitors will stay longer too, because there’s more information.

Need copywriting help? Top copywriter Angela Booth can help you with all your advertising copy needs, including article marketing.

Angela specializes in Web copywriting, so visit her new site Hot Web Copy for information on how she can help you to increase your profits on the Web.

Article Marketing: 5 Ways to Win the Web Content War

Article marketing is a cost-effective way to promote your business online. However, there are pitfalls. Creating an articles directory on your website worked in 1999, but to achieve results these days you must integrate your articles with the rest of your Web content.

Let’s look at five ways in which you can win the Web content war.

1. Create a Web Content Strategy

Your strategy must have clearly defined goals. Decide what you want to achieve with your articles. Create tracking methods so that you can see the effect your articles are having.

Keywords are part of your strategy. Initially, focus on “long tail” keywords — these will always be phrases — because your primary aim is not to get traffic, it’s to get conversions. Whether you want sales or leads, or simply want to brand your business, in most industries competitive keywords are hard to rank for, so stick with long tail keywords, and build your search engine rankings slowly.

2. Develop a Plan to Promote Your Articles

You’ve created a strategy. You’ve commissioned articles.

Next you’ll need to create a plan to promote your articles. Yes that’s right, if you want traffic and conversions quickly you need to promote the articles which you’re using for promotion.

Therefore, aim is to get as many links to your articles as you can achieve.

Press releases come into play here. They’re an excellent way of getting traffic to your articles, so that your articles can start to work for you.

3. Quality Rules: Ensure That Your Web Content Is Worth Reading

Over the past several years, article marketing has become very popular with canny web marketers. This means that there’s a huge flood of sub-par articles.

Remember that your articles are promoting your business, therefore they’re at least as important as your other business communications. Your articles will be online for many years, and if you have a choice between buying 100 low-quality articles, and five quality articles, go for quality.

4. Remember Sales: Your Articles Are Promotions

A major pitfall in article marketing is to aim for traffic, rather than sales. Traffic to your website means nothing. You need targeted visitors who will take the actions you want them to take, once you reach your site. Ensure that your articles achieve your sales goals.

5. Review Your Article Marketing Strategy Regularly

You’ll see results from your article marketing campaigns quickly. Review your progress regularly, at least once a month. Your efforts will make a difference to your bottom line within three months.