Will Your Site Die With Google Reader?

Death of Google Reader

If you’re a Web publisher, or do content marketing, some of your website’s traffic comes from Google Reader. Sadly, Google Reader is going away. Soon — on July 1, to be precise.

That’s a worry. What will happen to all those readers who find you via your RSS feed? They may not use Reader directly, but many news readers depend on Google Reader. My own preferred reader, Reeder, certainly does.

When Reader goes, your readers will still get their news fix, but their new news reader may not list your blog.

Check your traffic logs. How much traffic do the news readers send you?

Your traffic might collapse in July. As What If The Google Reader Readers Just Don’t Come Back? | TechCrunch points out:

“As my site has grown, Reader has become an increasingly important way for people to read my site. And it has clearly driven a lot of that growth. That all ends this coming July.”

As many people have pointed out, there’s always email.

Convince your readers to subscribe to your email list

Encourage subscriptions. The challenge is that we all get too much email already, so few people will sign up. I don’t need any more email either. I stuff most of my email in a To Read (one day) folder. We’re all busy.

Is there another solution? Share yours, please.

Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.

photo credit: Lawrence OP via photopin cc

Bloglines Closes: bye bye now


If you’re a Bloglines user, as I was, it’s time to make other arrangements for your RSS feeds. Bloglines is closing on October 1.

Sad. Although Bloglines has had its problems in recent years, I’ve been a user since the site launched. I’ll miss it, because visiting my feeds on Bloglines became a habit.

The Ask.com Blog: Bloglines Update says:

“… plenty of people are still RSS aggregator-faithful, and Bloglines was lucky enough to be the news aggregator of choice for many of them. I want to thank these users for their support through the years. We are posting notification today, providing a three -week period to export feeds to another service – more detail and instructions can be found on the Bloglines website.”

So, export your feeds, and import them into the reader of your choice. For me, it’s NetNewsWire.

Thanks to IAC To Shut Down Bloglines for the tip.

Get more traffic to your blog: publicize it on your site

Many companies aren’t sure how to integrate their blog(s) into existing Web sites. If you blatantly advertise “Visit our blog!” on your home page the people who are unfamiliar with blogs will ignore you.

Try adding a feed to your home page, or one of your interior pages. I’ve added two Feedburner feeds from my blogs to my home page, and it’s working well. Even those visitors who don’t know about blogging are intrigued enough to click.

Feedburner’s BuzzBoost system will even create the HTML for you, and all you need to do is paste it into your pages, or page templates.

Feeburner says about BuzzBoost:

Have feed, will travel. BuzzBoost republishes your burned feed’s content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates.

Note: you need to create your blog’s feed first. Then look on the Publicize tab for the BuzzBoost option.

[tags]news feeds, RSS, Feedburner, BuzzBoost[/tags]