Super-Fast Product Creation: Buy PLR and Profit

Super-Fast Product Creation: Buy PLR and Profit

I love product creation; it’s been a mainstay of my online business since 2002. However, there are hassles. Product creation takes time, above all. You can cut down on that time dramatically when you buy PLR.

Not familiar with PLR? I’m currently offering PLR to three products which I’ve withdrawn, and explained PLR like this:

If you’re not familiar with the term, “private label rights” products, commonly referred to as “PLR”, are products to which you have extensive rights. You can put your name on the products and sell them as your own; you can add and remove text; you can split them up to make new products; you can offer them as bonuses to your own products… basically, you can treat them as your own, and use them in any way you choose.

How to Use Purchased PLR in Your Own Products.

You can use PLR products you’ve purchased in many different ways:

  • To kickstart your own product creation;
  • As social media content;
  • As bonus added-value material to your own products;
  • On membership sites;
  • In newsletters you’re sending out to customers;
  • As the basis of audio, video or presentation material you create.

I created a monthly newsletter for a UK gym company for several years, and bought health and fitness PLR extensively to repurpose in the publications. The balance of new content to PLR was around 50/ 50. The company was happy, because they got inexpensive content, and I was happy because I spent less time on the newsletter each month.

When I created a social media campaign for a marketing company, I used a lot of edited PLR in tweets, Facebook postings with images, and as fast and easy reports. When you look at PLR as raw material, it’s like baking a cake. You have the basic flour, fat and protein. By the time you’ve mixed it up and baked it, the raw material is completely transformed.

Death by PLR: Avoid It – Use PLR as Raw Material.

Once Amazon’s Kindle Direct Publishing (KDP) became popular a few years back, Internet marketers jumped on it mindlessly. They shoveled PLR onto the Kindle bookstore. Predictably, Amazon got very cross, and swept away much PLR.

Pay close attention to what Amazon says:

Public Domain and Other Non-Exclusive Content

Some types of content, such as public domain content, may be free to use by anyone, or may be licensed for use by more than one party. We will not accept content that is freely available on the web unless you are the copyright owner of that content. For example, if you received your book content from a source that allows you and others to re-distribute it, and the content is freely available on the web, we will not accept it for sale on the Kindle store. We do accept public domain content, however we may choose to not sell a public domain book if its content is undifferentiated or barely differentiated from one or more other books.

You can use PLR as the basis of your own products. Remember what I said about using PLR as raw material, then baking it into something which looks completely different?

I don’t use PLR on Amazon; I publish content under several pen names, and ghostwrite ebooks for clients. However, if I wanted to sell an ebook on Google+ for small business for example, I’d buy good PLR and use it as raw material. Why not? It would kickstart my own thinking, and by the time I’d revised, edited and added fresh content, its own mother wouldn’t recognize it as PLR.

If you’re wary of product creation, even though you know it would benefit your business, take a fresh look at it, with the idea of judiciously using PLR in your new products. It saves time.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Content Marketing: Top 10 Creative Ways To Use Info Products in Your Business

10 Creative Ways To Use Info Products in Your Business

Content marketing is HOT for a simple reason. It’s cost-effective. You get an awful lot of bang for your content marketing buck.

If you’re thinking about using content for marketing, you may confine your ambitions to blogging, and Facebook pages. While there’s nothing wrong with that, consider broadening your horizons, to info products.

Blogs and social media pages have a big challenge: they’re ephemeral. You can create a wonderful, traffic-generating blog post, which gets a trickle of traffic for years. While it’s valuable, and can do a great deal for your business, it’s still just a blog post.

A book on the other hand is a book. Suddenly you’re an author. At a more humble level, a white paper or a report is a product. It’s a discrete entity. It’s not that I have anything against blog posts and the like. Heaven forbid. I’ve been blogging since 2000, and loved blogs while other businesses were still scoffing at “online journals.” A blog’s wonderful, but info products are entities.

Let’s look at creative ways you can use info products in your business.

1. Use content marketing to demonstrate expertise: become a thought leader

Want to become a thought leader in your industry? Write a book. Seth Godin is the pattern card for thought leaders in marketing. The man’s a genius, no question. Authors are respected.

No time to write a book? Hire a ghostwriter, or write a white paper, report or short ebook.

2. Generate income opportunities from info products

You can generate income from info products in many different was:

  • Offer them as inducements to sign up to a mailing list;
  • Sell them on Amazon or the Web;
  • Create online classes and courses;
  • Attract traffic and links.

3. Get more traffic (Google isn’t the only search engine)

Speaking of traffic: Google isn’t the only search engine which sends you traffic. Aside from Yahoo and Bing, consider that Amazon, iTunes, and YouTube are search engines which can send you traffic.

Podcasts and videos are popular info marketing tools for this reason: traffic.

4. Generate more leads using info products

As we’ve said, a blog post is just that. Millions of blog posts are created each day. (3.7 million, in August 2014.) That’s a LOT of competition.

If you create an info product however, it’s something for your website visitors to download, pass around, and keep.

5. Build your brand

Content marketing with Info products builds your brand. Produce a book, and you’re an author… an authority. Produce ebooks, or a magazine, and you’re a publisher as well as a business person.

In 2014, many more businesses use info products like magazines to publish regularly to build their brand — see Flipboard, if you’d like to create a (free) magazine for your business too. I love Twitter, but a tweet has a life span measured in seconds. Every info product you create builds your brand now and in the future.

6. Become an author: build reputation

We’ve mentioned Seth Godin. He’s an info product powerhouse, who understands marketing and publishing. His reputation rests on a sold foundation of books.

7. Create ebooks to enhance sales

In the early 1990s, if you strolled into a bookshop, you saw brick-sized software manuals stacked to the ceiling. Yes, they were necessary. I can remember reading my Lotus Agenda manuals as if they were holy writ.

Those manuals were also content marketing. Businesses displayed those manuals on bookshelves.

Nowadays you don’t have to kill a forest. You can use ebooks to enhance your sales. Think about what you wish your customers knew about your products. Create a downloadable ebook to tell them.

8. Create workbooks to help customers get more from your products

Most products lend themselves to a workbook or two.

Selling T-shirts? Create a workbook which shows customers how to draw their own designs onto your T shirts. Then create a contest for the best designs.

In real estate? Create a workbook/ journal/ app to help your clients to move house.

9. Create white papers and reports to inform

Your business produces a mass of research and stats. Use that information to create white papers and reports.

Tip: get creative with this. If you can’t stand to read your own white paper, your customers won’t read it either. Use straightforward language, and don’t be boring.

10. Create videos and podcasts to entertain (and inspire)

Your videos and podcasts are info products. By all means upload them to YouTube. Don’t stop there however. Make the most of them by compiling them into downloads on your own website, where your customers can find them easily. Info products you create to teach your products also promote your products – and they’re info products in their own right.

Techsmith for example does an amazing job with their tutorial videos as you might expect from a software company devoted to helping their customers to create images and videos.

Here’s what I like about the way Techsmith handles its tutorials: they’re entertaining, and informative, as well as being inspiring.

So there you have it — ten creative ways to use info products in YOUR business.

Updated July 24, 2014.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Info Product Maestro: Time-Limited Offering

Write an Amazon Bestseller

Creating and selling info products makes a wonderful home business which you can start with next to no capital.

I’ve been selling info products for over a decade, and of course Amazon just keeps growing the market.

I’m excited about all the opportunities. There’s never been a better time to be creator.

If you’re wondering to get started, I’ve created a time-limited offering on my Info Product Maestro package. It’s available for another four days.

You’ll love the videos. I’m working through the information; I know you’ll get a lot out of it too. Enjoy. :-)

Write a Book: Traditional, or Self-Publishing?

You’re writing a book. Perhaps you’re shopping around for a literary agent. If you are, stop doing that.

Consider self-publishing. Not only will you get paid faster, you’ll also keep more of your money.

This article, Meet The A-List Authors Of E-Book Self Publishing | paidContent, reports:

“By contrast, when Eisler self publishes, he earns 70 percent of each Amazon sale—forever. And though he doesn’t get an advance, he starts earning sooner. If Eisler had gone with St. Martin’s, his book wouldn’t have been available until next spring. By self-publishing, he says, he can make it available earlier and gain an extra year of sales.”