Write to Sell and to Brand Yourself FAST

Want to build your brand? Consider this: Amazon gives you the opportunity to write to sell, and to build your brand at the same time.

Write to Sell and To Brand Yourself

Currently I’m working with a couple of clients who are writing short ebooks to build their brand. One is a personal trainer, and the other is a financial consultant.

Both have professions which involve a lot of education.  The trainer needs to teach his clients to improve their health with better nutrition and exercise, and the consultant needs to give his clients ways to improve their finances.

Their writing helps their work, and it will over time give them standing and credibility in their chosen fields.

What about you?

Could writing help you to build your brand?

Blogging is one way to build your brand, and for years, I’ve encouraged many of my clients to blog. However, a blog is a commitment. If you’re pressed for time, blogging may not be for you. Twitter or Instagram makes more sense: you can inform and teach your current clients, and find new ones, in seconds.

A short ebook helps you to share your knowledge fast. It helps your current clients, attracts new clients, and helps you to make a side income  too.

You’re wondering, how short is SHORT?  Writers think in terms of word count, so I suggest 5,000 words. In page terms, this is around 20 pages. Of course, with ebooks, pages are irrelevant.

I’m helping the trainer to create a small library of ebooks. He’s not only aiming to help his clients, he wants to spread his message further. The consultant’s creating a single ebook, plus a print edition. He’s selling on Amazon, and he’ll be selling both digital and print versions from his website.

In branding, nothing beats writing a book to give you presence. These days, writing a book is easier than ever.

Yes, you can go the traditional publishing route, as some of my clients do. However, that presents challenges of its own. Many publishing houses have conglomerated or have disappeared over the past decade. Those that remain, want their authors to have a platform before they consider their proposal. If  you want to write a book to help you to build your brand, you have real challenges.

Publishing ebooks makes much more sense; particularly short ebooks. You can write your ebook yourself, or get help writing it, or you can hire someone to ghostwrite it for you. Either way, the entire project takes weeks, rather than months — or years, in the case of traditional publishing.

If you’re interested in writing to sell for any reason, check out Write Short: Sizzling Success from Short Reports and Short Stories; the program includes coaching.

Write Short: Sizzling Success from Short Reports and Short Stories

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

3 Ways Copywriting Skills Can Help Your Sales

Can Copywriting Skills Improve Your Sales?

How many sales are you missing out on today? If you’re a small business person, chances are you’re not communicating as much as you could. You need copywriting skills. Not only will you communicate more clearly, you’ll communicate more. Just about every business has a mailing list; few businesses do anything with the list.

Let’s look at three ways you can use copywriting skills to help your sales.

1. You Can Grab Those Sales You’re Missing.

We mentioned your mailing list. Today, send out an email message to your list. Tell the people who want to hear from you about a new promotion you’re running. You can tell them anything you like; as long as you communicate.

Again: your customers want to hear from you, otherwise you wouldn’t have their email address. Send something.

2. You Can Create Fresh Copy to Win YOUR Customers.

If you’re using your suppliers’ copy, you’re missing out on sales. When you use the same copy all the other distributors are using, your customers are buying from the business which sells the products the cheapest.

You know your products, and you know your customers. Tell your customers stories about how other customers in their area use the products. Give them a reason to buy from you.

3. You Can Make the Most of Social Media: Have You Discovered Pinterest?

Social media isn’t sales. A copywriter’s mindset will stand you in good stead however. Pinterest makes sales, for example:

Yet another study, this one by Shopify, found that orders driven by Pinterest are substantially larger than those produced by Facebook or Twitter. In fact, at $80 per order, Pinterest even tops Google and Amazon.

Dip your toes into social media today; copywriting skills give you the confidence you need.

Check out our Copywriting Master Class, if you haven’t done so already.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Online Press Release Tips: 5 Ways to Get Value for Money

Online Press Release Tips: 5 Ways to Get Value for Money

A decade ago, you could write an online press release, post it to a PR website, and get great results. You needed to use appropriate keywords, but your little press release was great value for the time you invested. In 2014, Google’s severe on press releases written purely for SEO – no more free traffic for junk releases.

This doesn’t mean that press releases are worthless, far from it. They’re an essential tool. If you use them correctly, not only will they enhance your marketing campaigns, they’ll also help you to get customers. Consider this: if major companies continue to use press releases, why don’t you?

Let’s look at how you can get real value from the online press releases you create. (Note to self: write more press releases for my own business…)

1. Focus on Your Entire Marketing Campaign, Rather Than a Single Press Release.

You’re launching a new product. You’re running online and offline advertising, you’re using social media to get the word out, you’re blogging – you’re even running a Pinterest contest.

Whether you’re doing a big launch, or a mini one, online press releases fit right in. Be aware however, that press releases aren’t advertising. They’re factual, and are written in the third person.

You’re free to use any angle you like: straight news, or human interest. If you’re looking for media attention, a human interest story may be the way to go. Do customers use your products in unusual ways? What good works have you done lately? Years ago I wrote a press release for a company which helped a lady who ran a shelter for abused pets; it was a lovely story, and got press.

2. Quid Pro Quo: Give and Get.

An online press release is targeted directly to your audience. You’ll reach potential customers who’ve never heard of you. So, make it easy for them to stay in touch. Offer readers a freebie in exchange for their email address.

And of course, use the email addresses you collect. Many small businesses never bother using their customer lists; this is a huge waste of resources.

3. Pitch Your Story to Bloggers in a Sentence or Two.

Bloggers can extend your reach by hundreds of thousands, even millions. Ideally, you’ll have reached out to bloggers long before you launch your campaign.

Pitch your story to bloggers, but keep it short.Greg Kumparak, mobile editor, TechCrunch says:

“Know how to make your pitch in a sentence or two — if you can’t wrap up your own product in a concise and interesting way, we probably won’t be able to either.”

Add a link to your online press release to your pitches.

4. Post Your Press Releases to Your Website.

Press releases are the gift that keeps on giving. Post them to your website, into a “Press” area. Anyone who wants to learn more about you will appreciate your releases. Over time, your press releases will show the evolution of your business; they build your credibility with people who’ve never heard of you.

5. Keep Your Releases Short: Add Support Materials for More Info.

Keep your press releases short: a maximum of 400 words for the meat of the release. Get your point across with your story: aim for an emotional connection. Use a conversational tone. If your eyes glaze over when you’re reading, rewrite – “don’t be boring” applies to press releases too.

Most press release distribution websites allow you to add media to your releases. Take advantage of this. Add documents, images, and videos ( if you have them). Offer the press release as a PDF download.

Online press releases are a wonderful addition to any marketing campaign, yet few small businesses use them. Major companies use them as a matter of course. Try these tips; you’ll be pleased with the results.

Need help with your online press releases? Contact Angela.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.