Are you using Pinterest for your business? I know that many businesses aren’t. On the other hand, I’ve run into several companies which use Pinterest as their one and only website; that’s something I wouldn’t have considered, but it works for them.
We discussed how to lure customers via Pinterest, and if you’ve been holding off using Pinterest, here are three tips which will help you to get up to speed.
1. Get up to speed fast.
Not sure how you’d use Pinterest?
Jeff Sieh suggests (and provides a clever video):
One definite way you can use Pinterest for your small business and drive more traffic to your website or blog is by optimizing your pins for search purposes. Create compelling descriptions which include your relevant keywords but remember there is a 500-character limit. Make your descriptions count by being short, concise and strategic in what you say.
2. Use Pinterest for market research.
Keep in mind that 80% of Pinterest users are women, and Pinterest has 500,000 business accounts. This makes it a happy hunting ground for researching your target market, and competitors.
Before you undertake any marketing campaign, you have to undertake market research first. With Pinterest, you can gather all the valuable market research in one place without anybody else knowing. Pinterest’s user friendly and visually appealing nature makes it easy to compile all the relevant data (videos, blogs, infographics, and much more) related to your target market.
3. Grow your boards.
On Pinterest, you pin your material onto boards. Create boards for your products, your customers, and just for fun.
Your boards aren’t static. Check them frequently, as they grow.
Karen Leland suggests:
Rearrange your boards. If you want to reorganize the order in which your boards appear, simply place your cursor over your name in the main toolbar in the top right corner of your screen and select “Boards” from the drop-down menu. You’ll now be able to see all your boards. Located just above your boards and smack dab in the middle of the page is the “Edit Profile” button.
Did you know that you can even pin boards onto your website?
Pinterest drives traffic, and as we said: “Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined.”
Get up to speed today; you’ll be pleased you did.