Landing pages are the foundation of your Web marketing. Are yours holding you back? Read Unbounce’s article — you could find a few tricks which will help you to get results.
From chatting with my writing students, I know that creating a website is an intimidating task. Therefore, I’ve been running a “create websites fast” series on my freelance writing blog.
For business owners who aren’t writers, creating a website can be even more of a challenge. You either end up paying big for a site which never quite does what you think it should, or you keep putting it off.
While there are many easy website creation tools available, my favorite’s Weebly and it’s just been updated.
One of the most useful features in the update is the Site Planner. Weebly Blog – Blog says about the Planner:
“Get ideas and inspiration to help you create a high-quality site or even to have fun refreshing your current one. Site Planner shows you how to organize your information, layout your pages, choose your site address and grow your traffic. And, best of all, it can be easily accessed at anytime while you are working on your site.”
Let the Site Planner inspire you
The Site Planner helps you to set goals for your website — it even has examples, and if you’re wondering what to put on your site, it gives you some ideas for that, too.
As you work through the Planner, you can mark each step complete. Of course, you can go back and review the steps at any time.
Want to see what your site looks like on mobile devices?
No matter what kind of website you have, these days mobile traffic is important. Sadly, many sites are an unappealing mess when accessed on a device. The new version of Weebly has you covered. The Mobile Editor lets you see what your site looks like on a mobile device, and whenever you make changes to your site, both the mobile and your main website are kept in sync.
If you’ve been hesitating and haven’t created a site, take the plunge. You can set up an appealing website in less than an hour with Weebly.
I love Tumblr, because it’s fun, fast and super-easy to use. I created my Tumblr blog for all the stuff I want to remember online, which doesn’t fit onto my other blogs. There’s no serious intention behind that particular blog; it’s a giggle.
You’d think that Yahoo’s acquisition of Tumblr wouldn’t matter much to me — I don’t have much of an investment there. If it all goes to hell, I hope they’d give people time to move their stuff, as Posterous did, before it closed up shop.
The acquisition does affect me however. I’ve been helping clients to create little outposts on Tumblr for their businesses; I also encourage my writing students to blog on Tumblr.
What concerns my clients and students concerns me, and I’ve been telling anyone who asked, just to sit tight and see what happens.
On the official Tumblr blog, Tumblr boss David Karp says:
…. let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.
So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.
OK… We won’t panic, then. :-)
If you’ve been wondering why Yahoo bought Tumblr, John Battelle knows: native advertising (content as a form of advertising), which is the hot new online advertising trend. Everyone’s a content marketer now.
“The reason native works is because the advertising is treated as a unit of content on the platform where it lives. That may seem obvious, but it’s an important observation. When a brands’s content competes on equal footing alongside a publisher’s content, everyone wins. “
So, there you go. If you’re looking pale and feeling shaky, buck up. Tumblr isn’t Posterous. Let’s take David Karp and Marissa Mayer at their word, and carry on.
If you’ve got a business to run, getting stuff onto your website can be a pain. You’ve got to ask your Web person to do it, or do it yourself. If you’re doing it yourself, it can be confusing. It takes longer than it should, so you hesitate to update your site — and so you lose sales.
What if you could just type onto the Web page, as if the page were a word processor page?
With new Web editor Barley, you seem to be able to do just that. I say “seem” because the developers are only allowing 1,000 people to sign up a day — and there’s a backlog of over 37,000 people who want to get in.
I put my name down, of course. Some of my clients would love to be able to change bits and pieces on their websites themselves.
Barley seems delightfully simple — see the video below.
This article, Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch, reports:
“When Devroe (product co-founder) discussed the competitive landscape, he first mentioned WordPress, which can indeed be pretty complicated — and I say that as someone who’s writing and publishing this post through WordPress. There are simpler website building tools, such as Weebly, but Devroe pointed out that even in those cases, you still have to use a separate interface to lay out the page and edit the content.”
Agreed, Weebly’s easy to use, as are similar Web editing apps, but I can see the appeal of an app like Barley — I like it myself.
With some 37,000 people ahead of me however, it’ll be a couple of months until I get some hands-on experience with it. (Curses… :-))