5 Ways a Ghostwriter Can Help You and Your Business

Ghostwriter
The secret life of a ghostwriter…

Celebrities and business personalities use ghostwriters, and you can too. A ghostwriter can help you in many different ways.

I seem to fall into things by accident – my copywriting career, and my ghostwriting career too. In the 1990s I wrote business books for the publisher Prentice Hall, and my editor asked me to take on some ghostwriting projects. I’ve been happily ghosting ever since; most recently, ghostwriting fiction.

Let’s look at five ways a ghostwriter can help you and your business.

1. You can get more done

If you hate writing, a ghostwriter can take over many chores for you – we create presentations, speeches, scripts, magazine articles, and more.

Your ghostwriter will write as you: you own the words. You’ll chat with your ghostwriter before and during the project.

Hiring a ghostwriter frees up time.

2. You can do things you’ve always wanted to do (painlessly)

Do you want to write a book? I read somewhere that ten per cent of the population wants to write a book. Books take time. If you’ve wanted to write a book for the past decade, and never got around to completing it, chat to a ghost, and get into print.

3. You can enhance your brand and image

Many of the ghostwriting projects I take on involve creating branding material: executive and company brand statements and bios.

A bio represents you. It’s a good idea to create at least a couple of them, so that you can emphasize different aspects for different purposes.

As I say on this page: In these tough economic times, a resume just isn’t enough… you need more.

A bio helps you to stand out from the crowd.

Management guru Tom Peters wrote The Brand Called You in 1997, and it’s more relevant today than ever, because the competition’s tougher. He said:

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple – and that hard. And that inescapable.

4. You can increase your income

Academics may need to publish to survive. Business people publish to thrive.

How would your standing and income increase if:

  • You were published in trade journals?
  • You became a thought leader by publishing articles and a blog?
  • You published a book?

5. You get bragging rights

Hate to brag? You don’t need to. Let your book brag for you. There’s still considerable cachet in being an “author”.

If you want to write – anything, not just a book – your ghostwriter can do it for you. The best part? We’ll never tell that you didn’t write it yourself. :-)

When people ask me what I do, and I mention ghostwriting, they ask questions. If you’ve got questions about ghostwriting, and how a ghostwriter could help you, feel free to ask.

 

, and on Twitter: @angee

Email Message Tip: What Response Do You Want?

You write many more business emails than you do business letters.

Here’s a tip: think about the response you want.

Indeed, you can try writing a call to action (what you want the person to do — “contact me”, “email the client and remind him”, “send me the report” etc.) first.

When I’m working with clients on communications’ training, I recommend this, and it works. If you can remember the response as you’re writing the rest of the message, it’s much easier to write quickly. You’ll procrastinate less too.

Sometimes, all you need is a quick salutation and the call to action.

Viz this informal message:

Hi Fred

Hope you’re having a good week.

Haven’t heard how you’re getting on with XYZ Corp.

Please email Tommy there and remind him about the sales meeting next Tuesday.

Thanks.

Sincerely,

Betty R.

When you’re writing email, shorter is usually better. However, give the recipient sufficient context so that he knows exactly what you’re talking about. In the above message, “XYZ Corp” provides the context.

Additional tip: leave lots of white space. Your recipients should be able to scan your messages, and read what you want them to do, without puzzling over it.

I like to keep paragraphs in email messages short; no more than three sentences maximum — often each paragraph will be a single short sentence. Chances are your recipients will read your messages on their phone; make it easy for them to see what you need, and to respond.

Everyone’s a Writer Now: 5 Tips to Make Writing Easy

talk your writing

Everyone’s a writer now, and love it or hate it, you’ve got to do it. Let’s look at five tips to make it easier.

In this blog post, Angela Booth’s Writing Blog: The Best Writing Tip You’ll Ever Get, I shared my favorite tip:

“Here’s the best writing tip you’ll ever get: do more research.”

That’s #1.

1. Do more research

The more you know, the easier writing becomes, so don’t begrudge your research, but don’t wallow in it either. With luck, you’ll get the “click.”

2. Pretend you’re writing an email message

Everyone uses email, and you’re relaxed with it.

You can write the report, the white paper, or whatever it is you’re writing, right in your email program. Save it as a draft if you can’t write it in one sitting.

Then just copy and paste into MS Word.

I do this myself if I’m not in the mood to write something or other ; it’s just a psychological trick, and it works.

Once you’ve got it into Word, you can tidy it up.

3. Talk your writing

Yes, this is another trick. Talk to yourself, into a voice recorder, or into a program like Evernote which lets you create voice notes.

I like to brainstorm into Evernote during my daily walk. I get out into the fresh air, and start a new voice note. Then I just ramble into it as ideas come to me.

You can also use voice recognition software. I use Dictate, on my Mac. The Windows version is Dragon Naturally Speaking — a wonderful program.

4. Describe your writing

You can’t write if you aren’t clear on what you want the writing to accomplish. Describe the piece of writing, in one to five sentences. Keep it short.

Viz: “I want to give my boss five ways we can increase sales by ten per cent in the next quarter.”

See what this does? It gives you a structure. Just write five ways you can increase sales, and you’re done. No more staring into space. :-)

5. The “gun at your head” solution

Grab a timer, and set it for five or ten minutes.

Then write, without lifting your fingers from your keyboard.

When the time’s up, you’ll have written whatever it is you’re trying to write — or you’ll have made a good start on it.

This tactic works well if you’re convinced you have nothing to say. You’ll be surprised at how much you do have to say, when you only have a short time to say it in.