If you’re finding it hard to get your head around blogs, think of your business blog as a rolling News page for your site. Some companies want to make blogging too complicated: keep it simple. Your blog can be your News page, it can be the company gossip sheet, it can be an update site for investors — yes, you can have all your material on the one blog, or you can have several blogs.
Now that blogs are being used as Content Management Systems (CMS) your blog can even be your complete Web site. The blogging application WordPress has several static-page plugins which let you have a straight home page, as well as additional static pages, AND a blog. WordPress is hugely popular as a blogging application because it’s free, it’s customizable, and its VERY simple to use. If you can use an email program, you can use WordPress. I started using WP after using another CMS on one my sites because the other (nameless) CMS is a complicated nightmare. WP is charmingly easy, but powerful too.
The big benefit of blogging applications like WordPress is that you get to manage it all yourself: no need for IT people, temperamental Web designers, uppity copywriters (smile), if you want to tell the world about something, put it on your blog.
Make sure that you enable Comments on the blog. That lets you get the good and the bad news fast about how your products are doing in the marketplace.
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