Article Marketing’s Death

Is article marketing dead?

Well, sort of.

After Google’s Panda update, I’m recommending to my clients that they post their quality content on their own sites, rather than on others’.

And yes, you do have quality content to share. Don’t worry about sharing “secrets”.

As I said in this blog post, Article Marketing: Still A Great Marketing Strategy For Any Business | Angela Booth’s Creativity Factory:

“What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.”

I’ve noticed that article directories now want “quality content” — well, duh. Don’t we all. That doesn’t mean that you should oblige them, and build someone else’s business at the expense of your own.

Yes, article marketing was once cheap, cheerful and effective; it still is, but keep your good stuff where it belongs, on your own sites.

Create a plan for your content. Decide what you’ll publish, and when. Put someone in your organization in charge of Web content. Tell them to line up subject matter experts, and drag material out of them.

Big tip: use video. Don’t worry about the video looking home-made. Home-made is good, because it’s genuine. That doesn’t mean of course that you shouldn’t use professional videos — use them too, but focus on the in-house material you create, because it helps to humanize your business.

I’ve been using article marketing for a decade, but since Panda, I’m hesitant to post material anywhere other than my own sites. Your mileage may vary. But remember, quality content has value: don’t debase that value.

Article Marketing: Still A Great Marketing Strategy For Any Business

This past week I’ve had a couple of conversations with clients about article marketing — which I love — and the topic of “business secrets” came up.

I’ve got a “what secrets?” attitude.

What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.

I share lots of copywriting secrets in my article marketing, and it doesn’t mean that clients will suddenly decide: “Hey — it’s easy. I’ve read an article, I can do it myself!”

It takes a little more than reading an article to become an expert at anything, so sharing your business secrets doesn’t mean that you’re giving away the farm. Obviously you’re not giving away proprietary information. You’re sharing what you know, how you do things, and what works for you, and that sharing shows your competence and expertise.

It engenders trust.

As I said in this article, Article Marketing: Why Articles are Your Most Valuable Promotional Tool | Angela Booth’s Creativity Factory:

“Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.”

If you’re hesitant about sharing your business secrets, ask yourself what’s so secret? People do business with people they know. The more you reveal, the more you’re known.

Article marketing is a powerful strategy: use it.

How to Get Free Traffic From Articles

This article is the first in our series on how to get free traffic to your website.

Firstly, some background on article marketing.

Article marketing has been hugely effective in getting links from high-profile sites, and via those links, traffic from those sites, and from the search engines.

The original theory of article marketing went something like this. You write hundreds of articles, publish them to as many article directories as you can, often using software to do this, and then sit back and enjoy the traffic.

That worked, until it stopped working.

I’ve been using article marketing for at least a decade. Until a couple of years ago, article marketing worked as it has always done: very well indeed. Then, a couple of years ago, it stopped working quite so well. Instead of getting gushing geysers of traffic from articles, the traffic turned to a trickle. An article marketing drought set in.

Why? Because the secret’s out. Everyone, from individuals to huge “content media” companies are in on the article marketing secret, and the competition for readers is huge.

Straight article marketing is a pale shadow of what it used to be. That’s not to say that you shouldn’t use it. I still use it, and recommend it to my clients as a sure and reliable way to build links and get traffic, but nowadays, you need more than simple articles — you need an entire strategy.

That strategy may include:

* Writing (or having someone write for you) high quality articles which attract visitors to your site, and get links because of their quality;

* Sharply targeting your article marketing campaigns;

* Backing up your articles in various ways, so that they get more traffic on the directories you’ve posted them to; and

* Creating promotional campaigns to promote your articles.

If you haven’t used article marketing, I urge you to use this simple strategy: it works, you’ll just need to make a little more effort.

On the other hand, if you’re a long-time article marketer, and believe that article marketing no longer works, I encourage you to think again. Article marketing still works. It just takes a little more effort.

If you need quality articles for your article marketing campaigns, my team and I are happy to create them for you. Indeed, we’ll create campaigns which will get your links, and traffic to your site.

Article Marketing – 5 Easy Ways to Make Sales With Articles

Article marketing is one of the easiest promotional methods you’ll ever use. Not only is it essentially free, it’s a long-lasting strategy, and your articles will keep making sales for you for years to come. It’s a great investment in your business’s future.

Let’s look at five easy ways to help you to make sales with articles.

1. Know the Results You Want to Achieve

To achieve success with article marketing, you need to be clear on what you want to achieve.

Set a goal, with a deadline. This will enable you to track the success or the failure of your article marketing campaigns. You’ll find that your failures will teach you more than your successes.

2. Arouse Your Audience’s Curiosity

Thousands of articles are published online everyday. Article marketing is an inexpensive form of advertising, so it’s hugely popular. This means that you’ll need to attract your audience’s attention so that readers will choose your article, from many others.

The easiest way to do this is to arouse their curiosity with your article’s headline.

Devote as much time and energy to your headline as you do to the article itself — remember that your audience must click the headline to read your article.

3. Select the Right Keywords and Get More Traffic

What will your audience type into a search engine to find your article? The keyword tools are very useful, but so is your own knowledge. Brainstorm your own list of keywords.

Avoid keyword stuffing, and forget keyword density. The search engines are smarter now, so use your keywords naturally.

4. Create Article Marketing Campaigns

Just as one snowflake doesn’t make a blizzard, a single article is unlikely to achieve the results you want.

However, this doesn’t mean that you need to write thousands of articles. Focus on quality. Spend time on each article, and make it valuable to your readers.

Just as you wanted your readers to click on the headline and read the article, you want them to read or write to the end of your article and then click on your links in the resource box.

5. Track Your Campaigns to Achieve the Results You Want

Each campaign you create should consist of a goal, a deadline, the number of articles you intend to write, the keywords you’ll track, as well as your target URLs.

So there you have five easy ways to make sales with articles. Go ahead — write an article today.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.