Is article marketing dead?
Well, sort of.
After Google’s Panda update, I’m recommending to my clients that they post their quality content on their own sites, rather than on others’.
And yes, you do have quality content to share. Don’t worry about sharing “secrets”.
As I said in this blog post, Article Marketing: Still A Great Marketing Strategy For Any Business | Angela Booth’s Creativity Factory:
“What’s so secret about your ideas, your insights, and your processes? Why not share them?
Sharing does no harm, and it’s powerfully effective.”
I’ve noticed that article directories now want “quality content” — well, duh. Don’t we all. That doesn’t mean that you should oblige them, and build someone else’s business at the expense of your own.
Yes, article marketing was once cheap, cheerful and effective; it still is, but keep your good stuff where it belongs, on your own sites.
Create a plan for your content. Decide what you’ll publish, and when. Put someone in your organization in charge of Web content. Tell them to line up subject matter experts, and drag material out of them.
Big tip: use video. Don’t worry about the video looking home-made. Home-made is good, because it’s genuine. That doesn’t mean of course that you shouldn’t use professional videos — use them too, but focus on the in-house material you create, because it helps to humanize your business.
I’ve been using article marketing for a decade, but since Panda, I’m hesitant to post material anywhere other than my own sites. Your mileage may vary. But remember, quality content has value: don’t debase that value.