Writing Journal 50: Blogging? Scroll!

Writing Journal 50: Blogging? Scroll!

My writing journal for Wednesday, October 1, 2014. You can find all the writing journal entries here.

A busy day ahead; a couple of meetings this morning, and I need to go to the library to do some research after that.

I started the day by developing the mystery novel. I STILL haven’t settled on the sleuth. I’m developing the mystery first, because when you write a mystery, you’re writing two stories — the story of the crime, and the sleuth’s story, as he solves the mystery.

Next, I started on the blurb and sales page for the two business books.

Then, time for Honey’s breakfast. I eat my toast while reading email. I’m a little behind again; I need to spend some time catching up tonight.

A reader asked me what’s on my desk. What desk? You’d be hard-pressed to find it. It’s always cluttered. Here’s an image of what’s in front of me at the moment…

What's on my desk?

My red zip-up compendium’s on the bottom; it goes with me everywhere. On top of that’s there’s a Rhodia pad with a cluster diagram — I’m working out what I want on a new website. Then there’s my Whitelines Leuchtturm bullet journal, and my pocket briefcase. For writing: my favorite Waterman, a pastel multi-color Bic, and a pencil.

It’s time to leave for my meetings. I’ll have lunch out, and then call in at the library to do some research for a couple of client projects.

It’s mid-afternoon, and I’m back again. Before I forget, I jot down a couple of clusters of the meetings. Clusters are useful, because I remember things more easily if they’re displayed visually. I also add reminders to my schedule.

I need to keep moving on the company history I’m ghostwriting for a client, otherwise I’ll start to slip on my deadlines. So that’s next.

A reader asked me about blogging, because I have many blogs, and of course I blog for clients too. She said: “Don’t you get tired of it?”

No, because it’s just blogging. Just like a book is just a book. You can’t get too invested in anything you write, because ultimately, you’re writing for readers, and they may, or may not, respond.

Blogging: “the scroll is your friend”

I found this wonderful insight from Anil Dash, one of the founders of Thinkup:

“The scroll is your friend. If you write a bad post or something you don’t like, just post again. If you write something great that you’re really proud of and nobody notices, just post again.”

That’s so true. You’re just reporting; just blogging. It can break your heart if you become too invested in one particular post. (That’s true of writing books, too.) You have no idea what people will respond to. Most posts are bread and butter. Occasionally, a post you wrote quickly and think highly forgettable, turns out to popular, and you have no real idea why.

Jeff Bullas wrote a great post on 10 content marketing lessons. Read it. Even on sites like Upworthy and Buzzfeed, which live by their clicks, not every post is a winner. You never know. All you can do is keep going.

I wrote about Medium, on the freelance writing blog today, and talked about Medium paying writers for clicks. Clicks are vital on all sites of course. Everyone wants clicks, and you hope that the clicks will meet your goal for that blog, and that post.

Keep your goals in mind when you’re blogging — and remember that the scroll is your friend.

That’s it for the day. Time for my daily review, and for my word count totals. Scroll on. :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.