If you hated Pinterest’s Search function, go and check it out. It’s a lot better. Search now has tags. I first became aware of this when I posted a pin, and Pinterest kindly guided me around all the improvements. The other interface changes seem cosmetic, but Search is a big deal.
Pinterest Search: much improved
When you type a search term into the search query box, Pinterest pops up suggestions in a slider. I typed “novel writing”. My query became tags; more tags appeared, in a slider. When you click on a tag in the slider, it’s added to the search query, to narrow your search.
For my query, the site offered these tags on the slider: process, ideas, projects, prompts, romance, and an arrow, offering even more tags.
My first thought, as it surely will be yours too, if you create content: “Oh wow! Keywords.” When you keep clicking the arrow, you get more and more keyword terms.
If you create content, Pinterest search is for you
Let’s say you have a skin care website; you’re selling products, or services. Type “skin care” into the Search query field, and here’s what you get.
Keep clicking the arrow, and you’ll get lots more keywords. Very nifty. It’s a content creator’s dream, especially if you’re a visually inclined marketer or writer.
With tags, you can ensure that your boards are easy to find
There’s another use for the tags/ keywords. You can see which tags come up, and edit your boards so that they’re easier to find. This can a trade-off. You may have some board titles which are witty, or creative, that you don’t want to change. That’s OK. Use the most popular tags in your pins.