My writing journal for Sunday, September 21, 2014. You can find all the writing journal entries here.
It’s Sunday, which means that it will be another short writing day. As usual, I started the day off writing fiction, and managed 1,400 words. It’s going slowly this morning. Sometimes the writing flows as slowly as molasses in winter. It’s aggravating. I hate it, because I’m usually a fast writer; I can focus and get it done. Of course, annoyance just makes it harder to focus. :-)
Next, I do a little more on the client’s book proposal for a memoir. I need to be ready to start writing it tomorrow morning.
The time zooms past when you’ve got a lot to do. I make Honey’s breakfast, and eat my own while reading email. I’ve got to catch up with client emails, and student emails, tonight. No time today.
I posted an article to my freelance writing blog about a PLR offering. Several students have asked me whether I’d sell PLR to some of my programs which we’re withdrawing. The answer’s simple — sure, if you want it. I won’t be using the material myself, so I’m more than happy for others to get value from it.
PLR to two top-selling programs
I decided to go with Web writing programs for this first PLR offering. Everyone needs to write for the Web these days, so anyone who buys the PLR will be able to create their own ebooks and other materials from it.
If you’re not sure what “PLR” might be, basically you sell someone the rights to use the material as their own, and create their own materials from it. A buyer can create ebooks, books, courses, blog posts — pretty much anything they like, with some limitations.
Over the years, I’ve used PLR that I’ve bought to to use in my own programs. It cuts down on the time that program creation takes. Of course, buying QUALITY PLR is the key. A lot of the material which is sold as PLR just isn’t of high quality, and you can’t make a silk purse out of a sow’s ear, to use the cliche.
The first PLR offering closes on September 26. I’m not promoting the offering at all, so I doubt that many will be sold. This is a good thing for the PLR buyers; it means that few others will have the material.
Next, I need to write the student memos for last night’s coaching calls. I upload the MP3 recordings too. Whenever I do a phone consultation, I offer to record the session for the client. Most clients want the recording, because it’s a challenge to take in and remember a lot of information in a call.
I’ll be out for lunch and most of the afternoon. When I get back, I’ll need to focus on blogging.
Back again to do the editorial calendars for clients’ blogs and my own
Sunday’s always my big planning day. I spend a couple of hours researching, and writing draft posts for blogs. Two clients have sent images, so I need to tidy them up in Photoshop, to get them ready to post.
I’m pleased that the same clients have decided to try Pinterest. I’m a huge Pinterest fan; it can drive as much traffic as Google, and more, on some sites. The big question of course, is conversions. Pinterest can’t be your entire promotional strategy, but if you sell products or services, it can be a useful part of your overall marketing strategy.
With that done, I review the week, to see what worked, and what didn’t. I write up a couple of memos for clients, review my word count, and I’m done for the day.