Writing Journal 33: Blog Topics and Keywords

Writing Journal 33: Blog Topics and Keywords

My writing journal for Sunday, September 14, 2014. You can find all the writing journal entries here.

The fourth of the series of novellas I’m ghostwriting for a client is DONE.

So this morning, it’s time to set up novella #5, the final one in the series. Once that’s written, I’ll compile all five novellas, so that the client can sell them as a bundle. This makes a total of six books, because the novellas will continue to be available individually.

I’ll recommend to the client that he chooses one, and makes it permanently free.

My outline for novella #5 is ready, so this morning I just had to reacquaint myself with the plot before I started writing. Last night I was chatting to someone, when my mind drifted to my writing, as it always does. I was thinking about this new novella, and realized that I’d forgotten the plot completely. :-)

Nevertheless, I managed 500 words — so the project is on its way. I need to do more work on the characters and their emotional arcs.

No new nonfiction this morning; I compiled the nonfiction book to MOBI, and started my read-through. I’ll spend time editing it next week, and should get it to the contract editor by next weekend.

Next, breakfast for Honey and for me, while reading email. General email was light, but there were some student projects for feedback, so I made a note to get to them tonight.

It’s time for a quick walk, while thinking about clients’ goals for their blogs.

Back again. It’s Sunday, so it’s a short writing day. Basically, I need to to focus on blogging, the company history ghostwriting project, and the freebie ebook I’m writing for a client.

I’ll do more blogging later this afternoon. I do a couple of timer sessions on the company history, and the freebie ebook.

Then it’s time to pack up, for Sunday commitments.

Sunday: blog topics and keywords

Back again. Time for Sunday’s primary task: draft blogging.

I like to use Sunday afternoons to check over my own and clients’ blogs, and get some draft posts ready. Usually, I’m well ahead with draft posts; this is a good thing. I like to move quickly from one task to another, so the more preparation I can up do front, the less likely I am to procrastinate.

Over the past few weeks, a site called Keyword Tool has become my favorite… well, keyword tool.

Basically, the site is a turbo-charged version of Google’s Search Suggest. Keyword Tool offers you up to 750 suggestions for every keyword.

Here’s why this is useful:

  • It avoids “topic blindness” — my term for an expert’s perspective on a topic. The better you know a topic, the less you’re able to see from others’ viewpoints, and this is dangerous. Experts end up writing for each other, rather than 95% of searchers;
  • It helps you to think about the intentions of searchers.

Web content development’s come a long way since the good old days of keyword stuffing. Those tactics just don’t work any more. Indeed, writing Web content looks more and more like plain old marketing every year.

Weekly review — GTD

After the draft blogging, it’s time for the weekly review. I’ve never committed to the complete Getting Things Done system, but I like the weekly review.  It’s essential so you’re all set for the week ahead.

So, with that done, my writing’s done for the day.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.