You want to market your book, and you’ve heard both good and bad things about Twitter. Can you use Twitter for marketing?
Of course you can. Consider these ideas.
Interest and intrigue: don’t mention your book.
Here’s a recent tweet I liked, from Samhain, a digital publisher.
What if the one you wanted more than any other was the only one you couldn’t trust? http://t.co/3reZWfcf3o
— Samhain Publishing (@samhainpub) May 15, 2014
It’s an intriguing question, and it doesn’t mention the book. If you were in Samhain’s target market, and you saw this tweet, would you click?
The link goes to a book on Samhain’s store.
Consider ways you could use the “question” technique to market your book. Keeping your target market in mind, make a list of questions. Keep your questions short. You’ve only got 140 characters, and you need to leave some of those characters for retweets.
Pull quotes from your book, and create images.
Collect some quotes from your book. Turn them into images, and post them on Twitter. Then post them on Pinterest, and on Google+ and Facebook.
Marketing your book needn’t take much time — you can do it in five minutes. Put these two ideas to work; they’re easy.
You can find Angela on Pinterest, too.