Want to build your brand? Consider this: Amazon gives you the opportunity to write to sell, and to build your brand at the same time.
Currently I’m working with a couple of clients who are writing short ebooks to build their brand. One is a personal trainer, and the other is a financial consultant.
Both have professions which involve a lot of education. The trainer needs to teach his clients to improve their health with better nutrition and exercise, and the consultant needs to give his clients ways to improve their finances.
Their writing helps their work, and it will over time give them standing and credibility in their chosen fields.
What about you?
Could writing help you to build your brand?
Blogging is one way to build your brand, and for years, I’ve encouraged many of my clients to blog. However, a blog is a commitment. If you’re pressed for time, blogging may not be for you. Twitter or Instagram makes more sense: you can inform and teach your current clients, and find new ones, in seconds.
A short ebook helps you to share your knowledge fast. It helps your current clients, attracts new clients, and helps you to make a side income too.
You’re wondering, how short is SHORT? Writers think in terms of word count, so I suggest 5,000 words. In page terms, this is around 20 pages. Of course, with ebooks, pages are irrelevant.
I’m helping the trainer to create a small library of ebooks. He’s not only aiming to help his clients, he wants to spread his message further. The consultant’s creating a single ebook, plus a print edition. He’s selling on Amazon, and he’ll be selling both digital and print versions from his website.
In branding, nothing beats writing a book to give you presence. These days, writing a book is easier than ever.
Yes, you can go the traditional publishing route, as some of my clients do. However, that presents challenges of its own. Many publishing houses have conglomerated or have disappeared over the past decade. Those that remain, want their authors to have a platform before they consider their proposal. If you want to write a book to help you to build your brand, you have real challenges.
Publishing ebooks makes much more sense; particularly short ebooks. You can write your ebook yourself, or get help writing it, or you can hire someone to ghostwrite it for you. Either way, the entire project takes weeks, rather than months — or years, in the case of traditional publishing.
If you’re interested in writing to sell for any reason, check out Write Short: Sizzling Success from Short Reports and Short Stories; the program includes coaching.
You can find Angela on Pinterest, too.