Looking for creative marketing on a budget ideas? There’s never been a better time for do-it-yourself marketing. Social media helps you to tell your story (see tip 3, to choose your story). You can make even contact with reporters at a click, so don’t worry that you’re without a marketing budget. You can more than compensate.
Let’s look at three tips you can use today.
1. Leverage Social Networking Sites Like Pinterest.
Used well, social media wins attention. Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget reports:
We launched a week before demo day and were able to generate a good media buzz (I’ll get more specific later) by piggybacking Pinterest and reach a go-to market that was highly relevant for us at the time.
If you’ve got images to tell your story, Pinterest is for you. In Pinterest Traffic: 3 FAST Tricks You Can Use Today, I suggested:
If you’re used to doing outreach for links, you know how to approach people. Firstly, create some boards, with great images. Pay attention to your pin’s descriptions, and add hashtags. Treat optimizing your boards and pins just as you would any other search engine optimization (SEO) project.
You may start out without an audience, but Pinterest is immensely social, so consider who on Pinterest is attracting your audience, and get in touch with them. Be aware that it’s quid pro quo – do unto others, if you expect them to help you.
Tip: check out my Pinterest program; although it’s nominally for writers, it’s powerful for all small business people.
2. Reach Out: Get Press Any Way You Can.
What would a story in the New York Times do for you? Or a story in your local paper, or a magazine, or on a high-traffic website your audience visits?
Subscribe to Help a Reporter Out www.helpareporter.com. You can respond to reporters’ queries that are looking for story ideas and resources. Some are small media opportunities, but others are major media outlets that use this service too.
Reporters are in the story business. Reporters desperately want and need great stories. (More on your story in a moment.) Create an elevator pitch for your business, product or service, and ensure it’s newsworthy.
Which brings us to…
3. You’re a Story: Choose “Rags to Riches”, or Anything Memorable.
All three companies leveraged wonderful stories. The truth or otherwise of the stories doesn’t matter. What counts is that your story is memorable. Back in the day, when I was a baby novelist, Jacqueline Susann was a best-selling author. She maintained that she wrote each draft of a novel on different colored paper. Since her books were regarded as trashy, the idea was, trash or not, she worked hard. Maybe Ms Susann really did use different colors for her drafts. Whatever, it was a great story.
The founders of Apple and Google started their companies in a garage. As a marketing trope, rags to riches never gets old.
What’s your story? Your story doesn’t need to be related directly to whatever you’re promoting. The Taco Bell chihuahua didn’t have much to do with fast food. If you’ve got a photogenic pet, like Grumpy Cat, you’ve got it made. Leverage your cutie in your marketing materials.
So there you have it. Think about how you can use these “creative marketing on a budget” ideas to get attention for you next promotion. Start by finding something that’s memorable, then leverage social media and get attention. Marketing in 2014 has less to do with your budget than your creativity.
You can find Angela on Pinterest, too.
[selz link=”http://selz.co/1juIQ6N” show_logos=”true” text_color=”#ffffff” background_color=”#6d48cc” type=”widget” theme=”light” interact=”blank”]