When your blog gets little to no traffic, you can feel as if you’re in a wasteland, talking to yourself.
You know you need content, so you’re working hard. On the other hand, perhaps you already have lots of great content, but Google’s slapped you silly. Result – a trickle of traffic, on a good day.
You’re close to giving up.
Please don’t. You can get free, targeted traffic, and will fall in love with your blog all over again. Let’s look at six quick tips to get traffic.
1. Get social media buttons (obvious, and essential)
Do you have social media sharing buttons on your site? It’s easy to overlook this. Make sure that they appear on every page of your website, especially on your blog.
Shareaholic offers publisher tools, including share buttons, and tracked eight of the most popular social media platforms to see which were driving traffic:
Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits.
2. Get easy inbound links: polish up your social media profiles
You can’t be active on every social media platform which might drive traffic. Choose two, and polish up your profiles on those sites.
Even if you’re not active on Google+, it’s a good idea to polish your profile there. You get a special section in your profile called Links. Make sure you link out to your online properties there, and if you contribute in any way to other sites, add the links to the “Contributor to” area. This helps Google to identify you across the Web.
3. Get busy reviewing on Amazon
I had a real “duh!” moment when I read this tip from Jennifer Bourn:
You can use your Amazon reviews as a sort of satellite blog, a place to offer your insights, intelligence, and helpful advice to consumers trying to find the right book or product. This is an opportunity for you to be helpful, to be visible to a new audience, and to be positioned as an expert, all at the same time.
I’ve never considered reviewing on Amazon, preferring my own websites. I just changed my preferences. :-)
4. Get moving with YouTube
Did you know that one BILLION unique users visit YouTube every month? Yep, you read that right: one billion.
You may not see yourself becoming a YouTube personality, but you can post short tutorial videos there, as well as videos related to your products and services.
Hunt up the presentations hiding on your hard drive, and post them to YouTube.
If you have a Windows computer, download and install Windows Live Movie Maker.
On a Mac? Keynote will send your presentations to YouTube too.
5. Get going on Slideshare
Did you know that Slideshare is a search superstar?
Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan.
Slideshare is one of the top 150 online destinations, so start creating presentations for some of that traffic.
6. Get active in online communities
With hundreds of thousands of online communities, you’ll find at least one community where you can get active.
Start by getting to know the community, and fill out your profile – this gives you an inbound link to your site.
Then, ask questions, and join in the discussions. You can share your knowledge,and learn from others too. Of course, you won’t spam. However, do create a signature file (most forums allow and encourage this.) Your signature gives you another link.
Is your blog driving you crazy? Get help.