You’ve heard about Google+ and you’re wondering what it can do for you.
If it’s just another social network, why bother? You’re tweeting, and you have Facebook pages. Why commit to yet another network which you need to monitor, and on which you need to develop content?
One word: Google. Another few words: identity, relevance, and search engine results.
In his book, Google chief Eric Schmidt said:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
No one outside Google knows just how Google+ affects SEO, but you can assume that it does.
Charles Arthur in The Guardian, decided that:
Google+ isn’t a social network. It’s The Matrix.
Read his article, and you may well agree.
Look on your interaction on Google+ as an investment in your future. Google and the other search engines are important to anyone who does business online. You may not want to join yet another social network. However, once you see that your engagement on Google+ has positive effects, you’ll want to continue.
AJ Kohn has an excellent article on Google+ SEO:
In a nutshell Search+ transforms your search results based on the connections, interactions and activity you have on Google+. It is the largest search personalization effort ever attempted by Google.
Let’s look at five smart ways you can ace Google+ today.
1. Use it like a blog: attract a new audience
Mike Elgan’s a Google+ enthusiast who blogs on Google+. A Google+ post is like a blog post. It has its own URL, and you’ll often see articles from Google+ in the search engine results.
While using Google+ as your business’s blog is an option, it has significant drawbacks. When you’re using to blogging with WordPress or on some other service, you’ve developed the environment you want, to attract the audience you want.
Look at blogging short posts on Google+ as a way to attract a new audience, and funnel them where you’d like them to go.
2. Win attention with images: prettiness gets pluses
When you look at your stream in Google+, you’ll see that images get attention. We’ve talked about image marketing on Google+, and said:
Take your own photos. These photos don’t have to be taken with a super-duper digital camera, you can take them with your cell phone. I’ve just taken a couple of snaps with my cell phone which I’ll be using in an image marketing campaign for client.
Carry your phone around with you, and snap away.
Google+ is almost as image-focused as Tumblr. Build an inventory of images for Google+. If you’re using Pinterest, you can repurpose some of those images.
3. Write now, post later with the Chrome Do Share extension
When you use the Do Share Extension for Chrome, you can create your Google+ posts whenever you like. Do Share will schedule your posts for you, so that they’re published at times they’ll get the most attention.
If you’re running a promotions campaign, you can set up Do Share with posts at the start of the campaign. You’ll be notified of comments to your published posts in your Inbox, so that you can respond to them.
4. Create and join Communities: meet friends and engage them
Create and join Google+ Communities: your Community posts appear in the search results. Use Google Ripples to see how your content is shared.
5. You’re a curator on Google+: share with commentary
When you create a Google+ post, you can choose a type: text, photos, links, videos and events. However, be wary of posting posting naked links. Add commentary so that you get more pluses and shares.
Look on yourself as a content curator. When you’re posting material other than text, adding commentary helps SEO – you can even use hashtags. Google+ will add a primary hashtag for you. When you add commentary, it means that there’s more text for Google to index.