Are you using Google+? This social media network is growing, and if you count on Google for traffic, Google+ needs to be part of your social media marketing promotion strategy.
How big is Google+? According to Wikipedia:
As of May 2013, it had a total of 500 million registered users, of whom 235 million are active in a given month. Google has described Google+ as a “social layer” that enhances many of its online properties, unlike conventional social networks generally accessed through a single website.
You’ll hear lots of commentary about Google+ being an empty waste land. It’s not. You can be as busy as you like on Google+ (just circle more people). Moreover, the Communities will more than keep you busy. I’m a member 33 Google+ Communities, and sadly, I rarely have the time to keep up with more than one or two. I tend to dip into them when I have a spare minute or two, or when I need specific help or information.
Gooogle+ LOVES images, so use them for marketing
Important: Google+ loves images. In May 2013, Google+’s update offered enhanced images:
Awesome-sized media. Photos and videos can fill the entire width of the stream, making it easier to scan, and nicer to look at.
The large images look gorgeous. So whether you’re a talented photographer or not, take advantage of the showcasing Google+ gives images.
We’ve talked a lot about image marketing. I nominated image marketing as the big news of 2013, and suggested:
Start by using images on your blog, or create a blog specifically for images. I suggest Tumblr. Not only is the platform free, it’s also incredibly easy to use. I created a Tumblr blog recently; it’s amazingly easy to use. You can post from your iPad, or by sending your post to your Tumblr email address.
I hope I’ve convinced you that IMAGES are vital for your marketing. Now here are five easy image marketing tips.
1. Create your own images (homemade is fine) – use photos or marketing material
Take your own photos. These photos don’t have to be taken with a super-duper digital camera, you can take them with your cell phone. I’ve just taken a couple of snaps with my cell phone which I’ll be using in an image marketing campaign for client.
Carry your phone around with you, and snap away.
Chances are that you’ve got hundreds of images already. Take a look at your marketing material. If you had a photography session, ask the photographer for some outtakes as well as the images which made the final cut. The more images you can collect, the better.
2. Source Creative Commons images online and spice them up
Creative Commons images are easy to find. Here’s an easy way to source CC images. Use Google Image Search with Advanced Search.
You can’t just grab images from Google. Make sure that the images you select have a CC license. To find images you can use, click the gear icon as in the above image, then choose Advanced Search. On the bottom of that page, you’ll find the “usage rights” field. Select “free to use or share” then press the Advanced Search button.
3. Create quote images – they’re hugely popular
We’ve talked about quote images before. They’re hugely popular online. You’ll find them on sites like Pinterest, Google+, Twitter and on Tumblr.
4. Use humor if you can
Humor is always popular. If you’ve got a sense of humor, use it. Someecards is worth exploring.
Warning – be careful with profanity and adult content. Avoid using this kind of material in your social media business accounts.
5. When inspiration fails, post images of animals
I’m a sucker for animals. Many people are. If you can source great images of animals you’re golden. The Animal Lovers Community on Google+ has 137,000 members.
Image marketing is huge fun. If you haven’t started, take the first steps.