How much time are you spending on social media? Maybe you think you’re spending too much time — or you think you’re spending too little.
In this post, Social Media: How Much Time Should You Spend?, I suggested:
“Once you’ve decided that social media is a useful marketing adjunct, how much time do you spend on it?
To be honest, I’ve no idea. Everyone’s different. Your business is unlike that of anyone else, and so is your temperament.”
Let’s look at ten tips which will help you to power up your social media engagement, no matter how much or how little time you spend on it.
1. What do you want social media to do for you? Set monthly, weekly and daily goals
What are your goals for your social media engagement?
Decide now. Grab a sticky note, and ask yourself what you expect. Then write it down in a sentence.
Taking 60 seconds to think about your expectations simplifies your social media engagement more than anything else. Once you know what you want your interactions to do, you can relax.
2. Set a time limit – use a timer
You click onto Google+, and an hour later, you’ve achieved very little. You clicked on to a couple of “pluses”, and had fun.
With your expectations in mind, set a time limit for your engagement on Twitter or Facebook. You can achieve a lot in ten minutes if you’re focused. When the timer dings, go on with your day.
You’ll be surprised at what you can achieve when you set a time limit. You’ll become laser-focused in your social media interactions.
3. Use scheduling tools like Buffer and HootSuite
4. Use what you have: repurpose your content
Content takes time to create and is a valuable asset. Make the most of your assets and use them on social media. You can repurpose your content in many ways: see how many exciting and innovative ways you can come up with.
5. Store your stuff where you can get at it
I keep my life in Evernote. I do this because the material I need is available to me wherever I happen to be.
You don’t have to use Evernote, but keep your URLs, passwords, and other vital data handy. If you can’t find what you need, you can spend five minutes out of the ten minutes you’ve allotted for social media engagement session searching for stuff.
6. Keep up with the news: share what’s new
Everyone wants to know what’s new. Whatever industry you’re in, it takes time to keep up with the latest information. Do your followers and contacts on social media a favor: share what’s new in your industry.
In the same vein, content curation is a valuable service which can help you to become better known in your industry.
7. Share others’ content: curate to help your audience
As you come across news, bookmark it. Store the bookmarks where you keep your stuff. Then once or twice a week, create a content curation-style post on your blog, or on your Google+ or Facebook page.
The latest news gives you something to discuss in social media, and it also positions you as an expert in your field
8. Track social media but don’t obsess: use tracking tools
If you’re not a social media professional, you don’t need to become obsessive about tracking results. However, you can use the simple tracking tools in Buffer and HootSuite to see what’s working for you in your social media engagements and what isn’t.
9. Take the time to integrate social media into your business
Chances are that you’re looking at social media as something apart from your business. Integrate it.
Did you know that you can create business boards on Pinterest? Have you created any Facebook pages? What about Google+ – have you created any pages there?
Think about your website too. And what about your place of business? Do you advertise your Twitter username? Are you asking your customers to “like” you on Facebook?
The time you spend on social media is time wasted if you don’t integrate social media with the rest of your business.
Take five minutes today, and work out how you achieve this integration.
10. Publish fresh content to social media three times on the day of publication
Your audience dips in and out of social media, just as you do. It’s a river of content. No one can keep up with it all.
Therefore, if you’re publishing new content to your blog, or to your website, or to iTunes or YouTube, make sure that you publicize this new content on social media frequently.
On the day you publish, promote your content at least three times at different times of the day. This gives your content maximum exposure.
Put these tips into action. Social media can work for your business, and it doesn’t have to take a huge amount of time. Power up your social media marketing today.