Press Releases: For Traffic, Not Just For Press

Press releases

Have you discovered the power of press releases yet? You’ll get traffic, without getting “press” per se. This is the way publicity works now; you’re going directly to your customers.

Press releases are simple and effective marketing.

You can do very well with press releases if your business is new, as I mentioned here:

He wasn’t trying to attract media attention (just as well, because he didn’t get it), he was aiming to build an online presence fast… Here’s the thing: he got a trickle of traffic, sure. But for over a year later, he made SALES to customers who told him they’d first heard of his company online — via the press releases.

If you’ve tried other sources of traffic, and are disappointed, give press releases a try.

This article, Five ways to get your story in the press, has some useful tips:

” Tailor your story to the particular media audience or outlet

 Daines says many small business owners make the mistake of simply buying media lists and sending out generic mass mail-outs about their product or service.

‘Sending out a mass email approach that’s been blind cc-ed is lazy. You will fail to engage the reporter if you haven’t researched what they write about, what they’ve done in the past or what they’re interested in,’ Daines says.”

Big tip: think in terms of a media campaign, rather than a single release. This applies whether you’re using old-style press releases, or online press releases.

You’ll need to tell your story yourself

With old-style press releases, you target the media. With luck, a journalist will give you a call, and will interview you.

Sadly there are fewer journalists and media outlets than there used to be.

This means, that you need to tell your story yourself:

* Make sure your releases are supported by content;

* Promote your story on your website and elsewhere;

* If you’re launching a product or service, start your push BEFORE the launch.

Compared to other forms of advertising, press releases are inexpensive. They perform well as basic content for your site too, because they help build trust and credibility.

Writing for the Web? Go Beyond the Words

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Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.