Have you been using press releases for your business? For a time, they were out of fashion, because Google’s Matt Cutts discounted their value for search engine optimization (SEO).
However, apparently they are still worthwhile for SEO. If you choose to use them for that. This article reports:
… we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes.
One ranking might not make a case for their value, but SEO benefits, while pleasant, are far from the only use to which you can put press releases.
I call press releases “the gift that keeps on giving.” Here’s what else they can do for you:
* They get your company’s name in front of your customers;
* They’re “free” content for your website;
* They’re an ongoing resource for people who arrive at your website, without knowing anything about you. Create a “media” or “newsroom” section of your website, just for press announcements and news releases;
* They let you put your point of view;
* They give you credibility.
In this article, I encouraged you to make the most of your press releases in various ways, including:
* Offer your news release in PDF form, for easy downloading;
* Offer a short report, or additional information. If you’re promoting a new product, add a report on the research you’ve done, your testing procedures, or anything else which seems relevant. Once you’ve got someone’s attention, and they’re reading your release, make the most of their interest.
Press releases can be extremely valuable. They’re not an instant fix for marketing woes, but if you’re not using them, consider it. Not only can they bring traffic to your website, they can encourage your visitors to linger — some of them will buy from you.