They (Probably) Won’t Steal Your Secrets

Buffer values
The company Buffer values transparency: see the complete slide deck below

What’s your secret? Every business has secrets. These days however, rather than keeping them locked in the vault, you may want to share them.

TNW shared this:

“There are two rules to success:

Never tell everything you know.”

Roger H. Lincoln

Does that apply today?

Some companies are wary of sharing too much information, particularly with their writers. We could go trotting off to their competitors, runs the theory, and SELL their secrets.

Um… no. You’re giving us credit for an entrepreneurial spirit we don’t have. We don’t care about your secrets. We just want to do a good job of the piece of writing we’re creating for you. Pinky swear.

Writers are paranoid too. It’s a struggle to convince some of my writing students to blog, or to send detailed queries to magazines and websites. They think someone will steal their ideas.

What if you shared some of your secrets? What would happen?

Share more

I admire Buffer, a social media company which has a culture of transparency:

People don’t mind going public with their sleep habits?

No, and that might be because we’ve been unusually open in other ways. For example, something that was definitely very scary for us to do was make all salaries public within the company. We created a formula for how salaries are calculated and added it to our Wiki page for everyone on the team to see.

(See the slide deck on Buffer’s culture below.)

We share with our friends. So, if you share more, you’ll make more friends.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.