Here’s a common complaint I hear from my clients: “We don’t have the time/ staff to blog!”
Can you afford to spend 60 minutes a week on blogging? Although a mere 60 minutes over the course of a week may not sound like much, if you can spare that time, you can develop a blog which will help you to meet your business’s goals.
Start by working out how you’ll promote your blog
Sadly, blogs tend to be developed in isolation. This leads to blog orphans: a blog which hasn’t been updated in months, and isn’t linked to from any of the company website’s highly-trafficked pages.
Think long-term. Your blog is an asset.
As an asset, it needs nurturing. So, before you begin developing content plans, or assigning staff to blog, consider how you’ll promote your blog.
How will you integrate your blog with the rest of your site? The more you can integrate your blog with the rest of your marketing activities, the better.
Asking “how will we promote our blog?” brings up lots of other questions. To whom will you promote? How often? Can you create videos which you can add to popular sites like YouTube? Can you create partnerships using your content?
The best way you can prepare to develop a popular blog is to think about your blog as a part of your overall marketing strategy.
Need inspiration? Here’s a slide deck I created to help your blog to work harder for you.
Angela Booth is an Australian copywriter, Web writer and content strategist. Want your website to do more for your business? Contact Angela via email to set up a chat. She loves to talk about business and the Web.