Speak to Real People In Your Marketing: Create Personas

Who are you targeting?
Who are you targeting?

Have you created some marketing personas for your audience? Once you have at least one persona, all your marketing tasks (such as blogging and other content creation) become easier.

Wikipedia defines personas as: fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.

Persona-creation is vital. Rather than speaking to a vague website visitor, you’re speaking to a real (albeit imaginary) person.

When setting up a blog, for example, you need to define your audience.

Marketing persona

In the image above, we look at our blog’s audience, and create personas.

The more real you can make your personas, the better. In this blog post, Marketing Tip: Create Personas Using a Mind Map, I said:

“When I’m creating personas for my copywriting clients, I try to jazz the personas up a little, creating character stories to make them more memorable. This takes time, initially to write little stories involving the personas, and then later, reading the personas to remember who they are.”

Best marketing persona ever: “I’m a Mac/ I’m a PC”

If you’re not sure how to create a persona, remember the “I’m a Mac/ I’m a PC” ads a awhile ago?

Here’s a reminder of how great these ads are.

Apple was targeting the potential switcher; the PC user who’d had a taste of Apple products with the iPod/ iPhone, and and was buying a new computer.

Create your own personas: who are you speaking to?

You already know who your personas are. They’re the people who do business with you.

For example, if you’re a real estate person, your personas might include:

* Property investors;

* Property sellers;

* Property buyers…

* Etc.

Tip: it’s possible to go overboard when you create personas. Start with a maximum of three personas which you and your team will use in your marketing right now. You can’t classify everyone at once.

MarketingSherpa’s article, Content Marketing: Targeted persona strategy lifts sales leads 124%, suggests:

“Instead of saying, ‘Let’s just go understand everybody,’ we need to be very methodical and say, ‘Let’s go understand the particular use-cases and all the individuals we typically see in those deals and really understand what they’re looking for.’”

Creating personas is fun. It means that your marketing and content creation is more effective. Give it a try.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.