“Image marketing” took over in 2012. Brands appeared on Pinterest; Instagram made friends and then lost them again. (I’m sure however that 100 times as many people signed up for Instagram as deleted their accounts, because of the amazing publicity when their EULA changed.)
Images are now big news for marketers.
As Heidi Cohen said, we saw:
(the) Overwhelming power of the photo in 2012. With expanded smartphone and tablet usage everyone has a relatively good camera within arm’s reach to document the details of their lives. Further, there’s no worry about poor spelling or grammar. With Instagram, Facebook, Pinterest and Flickr, the stage is set for expanded salience of images.
If you’ve been ignoring images it’s time to think about how you’ll use them in 2013, and more to the point, who’ll provide the images.
How will you use images in 2013?
Start by using images on your blog, or create a blog specifically for images. I suggest Tumblr. Not only is the platform free, it’s also incredibly easy to use. I created a Tumblr blog recently; it’s amazingly easy to use. You can post from your iPad, or by sending your post to your Tumblr email address.
Another benefit to using Tumblr: it’s very social.
Who will provide your images?
Anyone you can talk into it. Ask your staff to take photos via their phones. Most cell-phone images these days look great on the Web. Ask customers to contribute images too — run a contest.
If you haven’t yet come on board with images, slot image marketing into your promotional plans for 2013.