Everything’s instant these days. You can get in touch with your market immediately.
As David Meerman Scott says in Web Ink Now: How Content Works:
“Instant: When Google started indexing content for Google Search in real-time, it transformed how information is found. For example, this blog post was indexed by Google the second I posted it.”
Think about that for a moment.
You can publish something right now on social media, and get a response. Of course, it’s a double-edged sword. You need to be careful about what you say, do, and share. Most importantly, you need to be aware of what’s being said about your business.
There’s immense power freely available to you NOW, and few businesses are taking as much advantage of it as they could.