Web Content Creation: Title, Description Etc


There are billions of webpages with the sad title: “Home.”

25 billion, actually. I did the same search three years ago, and came up with seven billion. The more things change, the more they stay the same. I challenge you, as you wander around the Web, to think about WHY there are so many sites with home pages titled “Home.” If you think about it too much it gives you a headache.

Over the years, focus on webpage meta data goes in and out of fashion. I’ve no idea why that is, because meta attributes are BASIC. They tell the search engines what your page is about.

If you don’t tell the search engines what your page is about, they’ll decide for you, as this article, Watch Out for Long Title Tags | SEOmoz, reveals:

“In short: When your title tag is too long, instead of simply truncating it and adding an ellipsis to the end the way they used to, Google is trying to algorithmically determine a better title for the post.”

If “Google is trying to algorithmically determine a better title for the post” doesn’t scare you, it should. You’ve gone to endless trouble to create a webpage for your customers, and now GOOGLE — a software script — gets to decide what the page is about?

With Google and the search engines, nothing is certain. They want to be helpful to their customers (searchers). You can’t stop the search engines, but you can decide what goes into the meta elements on your page.

Web content meta elements: essential

Whenever I create a piece of Web content, I focus on the meta elements, because the snippet the search engines display in the search results is a tiny advertisement for your business.

What about you? Are you focusing on meta elements? How are your pages appearing in the search results? If you’re not getting the results you want, pay attention to your page titles, descriptions, and keywords.

And make sure that your home page isn’t titled: “Home.” :-)

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.