When you’re pitching someone, make it easy for them to help you.
For example, the blog The One Thing Killing Your Blogger Outreach suggests:
“PR has been in the content business for a very long time and now it’s even more important, because content fuels everything we do online. Along with the stats and bullet points for the research within the email pitch, an infographic or a link to a summary of the research plus suggested social shares would have provided something to take action on.”
I’ve got lots of blogs, so I receive pitches every day. Most pitches are junk; they’re blatant spam.
A few however, are great. The pitches are relevant to my audience. Sadly, the flacks sending out the pitches never seem to think about how they could make things easier for those they’re pitching.
We’re all pressed for time, so if you ask me to do something for you that takes longer than a minute or two, I’ll delete the message.
Example: if you ask me to interview an author about a new book, I’ll pass. I’d love to do it, but the interview and then writing up an article will take several hours. That’s a big chunk out of my day, even if I love the author and the book.
On the other hand, if you send me a link to a Web page with an author interview, or a PDF of the author talking about his book, if I like the author and book, I’ll post it on Twitter.
When you make it easy for people to help you, it makes them want to help you.
I’m grateful when someone asks me to do something which will benefit my audience, and only takes a minute. Everyone is.
So, go ahead. Pitch me. If it’s relevant, and you make it easy, I’m happy to help.