Panda and Penguin: Attack of the Traffic Killers

Relying on organic traffic is risky business. After Google’s Panda and Penguin updates, many great sites got stomped into the ground.

Theories on why sites got hit abound.

Here’s a terrific article by Glenn Gabe, 6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery | Search Engine Journal, on why a site got hit by Panda (and how it recovered):

“To put it simply, the company became complacent.  I noticed a big drop-off in the quality of content leading up to the Panda attack.  The posts and articles were thinner and didn’t really provide the level of knowledge and thought leadership that they used to provide. “

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.