If you’re spending $5,000 a month on advertising, think about this… you can trim your advertising budget considerably, for (almost) free.
Content marketing has always been a popular option in the online world. I first became aware of it in 2002, a decade ago. In the years since, content marketing has been my primary promotional tool for a simple reason — it’s powerful and effective.
“Content marketing” essentially means offering free content, as advertising. OK, nothing is “free”. There’s no such thing as a free lunch, and never will be. You’ll either create your “free” Web content yourself, in which case there’s a time cost, or you’ll get it created for you, which means that you’ll spend money.
Here’s why I call content marketing FREE. Advertising costs money. You pay your $5,000 and you get your advertising — for a period. That period may be as short as a single day if you’ve paid for a newspaper ad, or as long as a month if you’re paying for a magazine ad.
Your ad spend puts your ad in front of your chosen audience for a time. Once that time passes, you’re done. Want more? OK — pay more.
Here’s the thing about content marketing: it lasts. I’m still getting traffic and sales from Web content articles I wrote a year, and even FIVE years ago.
The money I spent on advertising five years ago may or may not have paid off. Here’s what’s guaranteed: there’s no way I’m getting anything now from the money I spent then.
Can you see that content marketing might be a good idea?
Ezine Articles is an article directory. Here’s what they say about articles (content marketing), Monetize Your Article Writing Efforts:
“Articles are a fabulous way to share your expertise with the world while also sending interested readers to your landing page via your Resource Box. Once on your landing page, readers become potential customers and those customers are the essential element to selling your product or service. In the end, more customers equals more money.”
Syndicating some of your content, in the form of articles, is a good content marketing strategy. However, your primary strategy should always be to post your best content on your own site and blog. The content will keep working for you for years to come.
Content marketing is an investment. Start using it. It’s as close to free advertising as you’ll get.