Shock, horror… say it isn’t so! Google’s about to introduce an “over-optimization” penalty. Terrifying news if you’re still recovering from the mighty Panda and its iterations.
This article, Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That, reports Matt Cutts as saying:
“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. “
Cue general wailing and gnashing of teeth…
Stop the hysterics — give yourself a smack on the ear right now. There’s no point in getting all panicky — much.
You knew it would come to this, all that frantic garnering of links; not to mention the insistence on the importance of “keyword density”, LSI, et al.
Please don’t say I didn’t warn you; if you know me, you know that my content packages are focused on quality, rather than SEO. As I never get tired of saying, it’s all about PEOPLE — not search engines.
If you’ve fallen into the over-optimization trap, change your ways now. It’s not too late.
I never saw the point of focusing on anything other than quality content. Who cares if you get 100,000 people to a webpage, if they don’t do anything? They’re just driving up your costs. Far better if you get 200 visitors and they all ACT — buy, click, sign up to a list, whatever.
We live in interesting times. :-)