Google’s Content “Over-Optimization” Penalty: Oh, The Horror


Shock, horror… say it isn’t so! Google’s about to introduce an “over-optimization” penalty. Terrifying news if you’re still recovering from the mighty Panda and its iterations.

This article, Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That, reports Matt Cutts as saying:

“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. “

Cue general wailing and gnashing of teeth…

Stop the hysterics — give yourself a smack on the ear right now. There’s no point in getting all panicky — much.

You knew it would come to this, all that frantic garnering of links; not to mention the insistence on the importance of “keyword density”, LSI, et al.

Please don’t say I didn’t warn you; if you know me, you know that my content packages are focused on quality, rather than SEO. As I never get tired of saying, it’s all about PEOPLE — not search engines.

If you’ve fallen into the over-optimization trap, change your ways now. It’s not too late.

I never saw the point of focusing on anything other than quality content. Who cares if you get 100,000 people to a webpage, if they don’t do anything? They’re just driving up your costs. Far better if you get 200 visitors and they all ACT — buy, click, sign up to a list, whatever.

We live in interesting times. :-)

Image credit

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.