Info Product Creation: Develop Built-In Sales For Your Product

Are you creating an info product? Here’s a tip: you need to build sales into your product.

Start with your audience. Think about that audience’s needs. Then create your product. When you do that, sales are inevitable.

Most info product creators create a product first, then they hunt around for an audience. That’s ineffective. You’re leaving sales to chance.

Find an audience first. Create your product for them.

The lazy way to find audiences

You’re selling online, so you need to be sure that your audience is online. The easiest way to find audiences is to locate the forums they frequent.

Read the forums for a couple of weeks. Make notes.

Start by checking to see whether info products are promoted on a forum. No promotions? Maybe that audience won’t buy an info product. If that’s the case, it’s best to accept this, and move on.

If the audience IS buying ebooks, buy the ebooks yourself. They’re your competitors. You need to know what they’re doing.

Once you understand the audience, become a member of the forum. Interact. Offer advice, and support. When you become known on a forum, you’re becoming known to the people who will buy your info product.

You can now create your new info product with confidence, knowing that you have built-in sales.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.