Magazine Advertising: Magazines Reaching New Audience Via iPad

It appears that magazine publishers are reaching a new audience via tablet computers.

Here’s an interesting article, Popular Science iPad Subscribers are 95% New Readers | MediaWorks – Advertising Age, which reports :

“We are excited to report that we’re getting a totally new audience in our tablet editions. At Popular Science the data has proven that 2.1% of the email addresses that we have for our iPad subscribers match active print subscribers while 2.7% match expired print subscribers. So that says to us that something on the order of 95% of the iPad subscribers are new to subscribing to Popular Science.”

As other magazines prepare digital editions, it opens up new vistas for advertisers.

I’m sure magazines will be hustling to get the demographics. Even if you’ve never considered magazine advertising, this is definitely an area to watch. Everything depends on how responsive those new subscribers are, of course.

Information Marketing: Free Advertising for Your Business

Articles provide free advertising

Want free advertising for your business? Articles are the answer. Unlike paid advertising, articles will keep on selling for you for years.

While informing and entertaining site visitors, you can encourage them to buy.

Contact Angela for more information on marketing your business via articles.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.