It appears that magazine publishers are reaching a new audience via tablet computers.
Here’s an interesting article, Popular Science iPad Subscribers are 95% New Readers | MediaWorks – Advertising Age, which reports :
“We are excited to report that we’re getting a totally new audience in our tablet editions. At Popular Science the data has proven that 2.1% of the email addresses that we have for our iPad subscribers match active print subscribers while 2.7% match expired print subscribers. So that says to us that something on the order of 95% of the iPad subscribers are new to subscribing to Popular Science.”
As other magazines prepare digital editions, it opens up new vistas for advertisers.
I’m sure magazines will be hustling to get the demographics. Even if you’ve never considered magazine advertising, this is definitely an area to watch. Everything depends on how responsive those new subscribers are, of course.
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