Got a blog? I’ll wager you have, and if you don’t, it’s on your To Do list.
I published my first blog well over a decade ago, and blogged long before it was fashionable.
In those days, my friends thought I was crazy: “You’re writing for free?!”
I usually replied with: “No, I’m building my platform,” but the truth was, and remains, that I blog because I enjoy it.
You may not enjoy blogging, but you’ll enjoy what your blog can do for you. Your blog can be influential in your industry, and even beyond it.
Way back in 2006, people had just started to talk about blogs.
In this post, Blogging for influence | Angela Booth’s Creativity Factory, I said:
“If your business doesn’t have a blog, you’re missing an easy way to get your business free publicity and attention. I’ve just finished a new book on blogging, called Blogging For Dollars. Although it’s aimed at freelance bloggers, it has a lot of information on why blogs are big right now, and why they’ll continue to be influential.”
Businesses use their blogs in many different ways. There’s no “correct” way to blog. Do what works for your business.
* Inform your customers about your products and industry, so that they become more aware as consumers;
* Promote products;
* Answer questions;
* Engage with customers;
* And, most importantly, show that you’re human — and have fun.
Here’s an excellent example of a business blog — the blog’s new, and it’s wonderfully informative for the business’s customers, it’s the iMindMap blog.
I’m a keen mind mapper, and iMindMap is my current favorite application. The iMindMap people have just come out with a new version of the product. On their blog, they’ve done a great job of not only educating their customers, but also of entertaining them.
While informing customers about the new features of iMindMap, and worthy uses for the program such as creating a document management system, they’ve also created a fun post, Do It Like the Royals, which links the William and Kate frenzy with an unusual mind map use: wedding planning.
They’ve got a great mix of posts on their blog; we can all learn from them.
(By the way, for the record, I have no connection with iMindMap, I just use the application.)