I LOVE blogging. I’ve been blogging since around 2000 — more than a decade. I have many blogs, and I love them because they’re a fantastic tool; your blog can perform wonders for you.
As I point out in Lazy Rich Blogger, you can achieve just about any goal you choose to set with a blog.
I’ve got several blogging guides, so I receive questions about blogging every day. My most popular response is: you’re the boss.
No one else is in charge; just you.
Let’s look at several ways you can gain mastery over your blog (or many blogs, if you have lots of them, as I do.)
1. Always Be the Man (or Woman) With a Plan
It may or may not be a cunning plan… :-)
Before you create a blog, know what you intend the blog to do. What’s your blog for?
Write it down. Just as no battle plan survives contact with the enemy, your blog’s intention won’t survive weeks/ months/ years of blogging, if you don’t write it down.
2. Feel Free to Change Your Plan at Any Time
You can change your plan at any time. However, don’t change your plan on a whim — and if you do decide to change, write down the reason for your changes.
Consider that it may be more effective to create another blog, rather than alienating your current readership by changing direction completely.
For example, let’s say you’ve created a blog to establish a platform online. Having a platform — readers — gives you options. Your blog can even act as a resume if you decide to change jobs.
You decide that you want to use your platform to push a particular hobby horse of yours: green energy, your favorite political party…
In this case, it would be more sensible to create a new blog. Your interests will change over the years. If you become too closely identified with a crusade which polarizes people, you’ll lose swathes of readers.
3. Once Your Blog’s Established, Say Nothing if You Have Nothing to Say
All blogs take time to become established. Once your blog’s established however, don’t post just for the sake of it.
Your readers will sense if you’re bored, and you’re quite likely to become bored if you feel obligated to post.
It’s perfectly fine to say nothing at all. If you do stop posting for a period, you don’t need to tell readers why you stopped posting, and why you’re resuming. Let your content speak for itself.
Realizing that you’re the boss of your blog can be freeing. A blog is just a tool, but an immensely powerful one. As time goes on, a blog repays all the time and energy you devote to it, and always in ways you never imagined.
Enjoy your blog: you ARE the boss. :-)
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