Content sells online. That being so, the more content the better. Creating quality content takes time to create, however. Therefore huge businesses are being built on the back of not-so-great content.
Aaron Wall writes that Demand Media (which creates blizzards of content each month) is worth almost two billion dollars, in this post, Google vs Bing | SEO Book.com:
“Demand Media is currently worth $1.74 billion, but it remains to be seen what happens to the efficacy of the content farm business model if & when Google makes promised changes. “
It will be interesting to see whether that change happens, because there’s so much money involved for both the content farms, and the search engines.
In Google’s Content Farm Algorithm Not Live Yet, Barry Schwartz says: “… we learned that the new algorithm that went live last week is related to blocking low quality content scraper sites and not content farms.”
Typically Google doesn’t broadcast major changes. It just makes them, often leaving thousands of online businesses devastated. However, when Google can’t easily make changes algorithmically, as with the commercial links marketplace, it announces “changes” and scares businesses into submission.
With billions at stake, the big players won’t scare easily.