This past week I’ve had a couple of conversations with clients about article marketing — which I love — and the topic of “business secrets” came up.
I’ve got a “what secrets?” attitude.
What’s so secret about your ideas, your insights, and your processes? Why not share them?
Sharing does no harm, and it’s powerfully effective.
I share lots of copywriting secrets in my article marketing, and it doesn’t mean that clients will suddenly decide: “Hey — it’s easy. I’ve read an article, I can do it myself!”
It takes a little more than reading an article to become an expert at anything, so sharing your business secrets doesn’t mean that you’re giving away the farm. Obviously you’re not giving away proprietary information. You’re sharing what you know, how you do things, and what works for you, and that sharing shows your competence and expertise.
It engenders trust.
As I said in this article, Article Marketing: Why Articles are Your Most Valuable Promotional Tool | Angela Booth’s Creativity Factory:
“Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.
So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.
When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.”
If you’re hesitant about sharing your business secrets, ask yourself what’s so secret? People do business with people they know. The more you reveal, the more you’re known.
Article marketing is a powerful strategy: use it.