You’re running a business, and you’re looking for an article marketing strategy. You’ve heard that this form of advertising is not only inexpensive, but is also highly effective. Discover how you can make it work for you.
I’ve been using article marketing as a promotional tool for a decade, and although I use other forms of marketing, articles give me the best ROI (Return on Investment.) I like to set up a series of campaigns, so that I can track them, and assess their effectiveness.
Let’s look at three steps which will help you to strategize your own campaigns.
1. Ask yourself: what does your audience need to know? You’re using article marketing to achieve a specific result, so think in terms of information which would help your audience to make a decision to buy from you, or to learn more about the product you’re promoting.
For example, let’s say you’re launching a new product. Make a list of attributes and benefits of your product. You could write informational articles on each of these attributes, explaining why they’re important.
2. Create an article marketing plan, and schedule your tasks. This is essential. As with other forms of marketing, you need to track what’s working. Structure each plan into a campaign, with a specific goal.
Decide how many articles you’ll need for each campaign, and have them written, or write them yourself.
3. Track your articles: are you achieving the results you want? Tracking is essential.
Remember that the effect of your articles is cumulative, and that you’ll be able to assess the effectiveness of a campaign around a month after you’ve posted the final article to article directories.
The above three steps will help you to develop an article marketing strategy. They’ve worked well for me for years, and they’ll work for you, too.
Download top copywriter Angela Booth’s new free report now. It offers a complete article marketing strategy.
Angela has been using articles for promotions for a decade. You can discover her success secrets at her article writing blog.