Article marketing is a very powerful promotional tool. If you’ve been using this advertising method successfully, you know how effective it is. However, you may not be making the most of each article you write. Let’s look at four ways you can do this.
1. Use Your Articles to Build a Targeted and Profitable Email List
Email marketing isn’t as profitable as it once was, however having your own mailing list is vitally important no matter what business you’re in.
Use your articles to build your email list, so that you get the opportunity to promote your products and services each time you publish a new article.
You can use your already-published articles to attract subscribers to your list. Bundle up your best articles, save them as a PDF file, and offer them as a subscription bonus.
Alternatively, if you have lots of articles, use a Print on Demand service, and publish your articles as a book. This method of using your articles works particularly well if you’re operating a bricks and mortar business — give your book away to your customers. (Remember to include promotional messages.)
2. Use Your Articles on Your Own Blog
Many article marketers publish their articles to article directories, but they fail to use their articles themselves. This is an error — you should be profiting from your articles yourself for increased traffic to your website.
If you’re worried about the “duplicate content” penalty, don’t be. There is no penalty as such. You can certainly publish your articles on your own site for the search engine optimization benefits.
3. Revisit Your Articles and Update Them
Articles become stale over time. When you revisit your articles, and update them with fresh information, it has almost the same effect as writing a completely new article. You will draw more traffic to your site and you will make more sales.
4. Build Your Website’s Internal Linking Profile Through Your Articles
Articles are extremely valuable as a search engine optimization tool.
Link back from your articles to your primary site or blog. This gives the other pages on your site a rankings boost. Site visitors will stay longer too, because there’s more information.
Need copywriting help? Top copywriter Angela Booth can help you with all your advertising copy needs, including article marketing.
Angela specializes in Web copywriting, so visit her new site Hot Web Copy for information on how she can help you to increase your profits on the Web.