Article marketing is a cost-effective way to promote your business online. However, there are pitfalls. Creating an articles directory on your website worked in 1999, but to achieve results these days you must integrate your articles with the rest of your Web content.
Let’s look at five ways in which you can win the Web content war.
1. Create a Web Content Strategy
Your strategy must have clearly defined goals. Decide what you want to achieve with your articles. Create tracking methods so that you can see the effect your articles are having.
Keywords are part of your strategy. Initially, focus on “long tail” keywords — these will always be phrases — because your primary aim is not to get traffic, it’s to get conversions. Whether you want sales or leads, or simply want to brand your business, in most industries competitive keywords are hard to rank for, so stick with long tail keywords, and build your search engine rankings slowly.
2. Develop a Plan to Promote Your Articles
You’ve created a strategy. You’ve commissioned articles.
Next you’ll need to create a plan to promote your articles. Yes that’s right, if you want traffic and conversions quickly you need to promote the articles which you’re using for promotion.
Therefore, aim is to get as many links to your articles as you can achieve.
Press releases come into play here. They’re an excellent way of getting traffic to your articles, so that your articles can start to work for you.
3. Quality Rules: Ensure That Your Web Content Is Worth Reading
Over the past several years, article marketing has become very popular with canny web marketers. This means that there’s a huge flood of sub-par articles.
Remember that your articles are promoting your business, therefore they’re at least as important as your other business communications. Your articles will be online for many years, and if you have a choice between buying 100 low-quality articles, and five quality articles, go for quality.
4. Remember Sales: Your Articles Are Promotions
A major pitfall in article marketing is to aim for traffic, rather than sales. Traffic to your website means nothing. You need targeted visitors who will take the actions you want them to take, once you reach your site. Ensure that your articles achieve your sales goals.
5. Review Your Article Marketing Strategy Regularly
You’ll see results from your article marketing campaigns quickly. Review your progress regularly, at least once a month. Your efforts will make a difference to your bottom line within three months.